Area Director, Enterprise Solutions
Indexed description
The Area Director is a strategic sales leader responsible for driving the adoption of our precision medicine suite—Treatment Selection, MRD, and Hereditary Cancer Testing. This role will be a player/coach position and you will lead a team of 2–4 Enterprise Solutions Directors to navigate complex health system structures while personally managing 1-2 top growth accounts. Your success is measured by the team’s ability to embed our solutions into the clinical workflow, ensuring deep technical connectivity and sustained physician engagement.
Key Responsibilities
- Strategic Leadership & Team Development
- Talent Cultivation: Recruit and lead a team of 2–4 Enterprise Solutions Directors (ESDs), utilizing "field ride-alongs" to sharpen their ability to sell to Oncology, Pathology, and Surgical leadership.
- Clinical Sales Strategy: Develop regional territory plans focused on high-volume health systems and large clinical groups, moving the team from a transactional mindset to a "clinical ecosystem" partnership.
- Consultative Excellence: Train the team to drive connectivity conversations, positioning EHR integration as the primary driver for clinical efficiency and patient volume.
- Top-Down Strategy & Account Governance
- Precision Medicine Implementation: Execute regional strategies for the standardized adoption of diagnostics across Treatment Selection, MRD, and Hereditary Cancer.
- Quarterly Steering Committees: Drive ESDs to run a mandatory cadence of Executive Steering Committee meetings with leadership and key clinical decision-makers to:
- Review clinical volume progress
- Align on long-term precision medicine strategy and EHR roadmap updates
- Proactively identify and mitigate risks
- Identify opportunities for research and AI applications
- KOL Engagement: Support the team in cultivating relationships with Key Opinion Leaders (KOLs) across disease areas to advocate for the integration of our testing into institutional clinical pathways and protocols.
- ESD Operational Excellence: Volume & Engagement
- Portfolio-Wide Performance: Track ESD performance across all regional sites, ensuring the team is driving growth across all three testing areas (Treatment Selection, MRD, and Hereditary).
- Physician Engagement Analytics: Monitor site-level utilization data to identify "high-potential" providers and coach the team on targeted clinical engagement strategies to increase ordering depth.
- Connectivity Health: Audit the health of EHR integrations at each site, ensuring that digital connectivity is stable and effectively removing friction for the clinical staff.
- Reporting: Provide senior leadership with visibility into site-level health, focusing on test-mix parity, engagement depth, and volume.
- Cross-Functional Collaboration
- GTM Synergy: Partner with sales leaders in all three verticals to identify overarching sales strategy for each account to drive and ensure collaboration.
- Implementation Liaison: Act as the primary escalation point for the team, coordinating with internal teams and leadership to unblock barriers to the teams success.
- Education & Experience:
- Advanced degree in Life Sciences (MD, PhD, PharmD, or equivalent) preferred.
- Minimum of 8+ years of experience in the healthcare or pharmaceutical industry, with at least 5 years in a leadership role focused on precision medicine, clinical affairs, or oncology.
- Demonstrated experience in leading cross-functional teams and driving strategic initiatives within the precision medicine or related healthcare sectors.
- In-depth knowledge of genomic technologies and personalized medicine approaches, as well as a strong understanding of the oncology, hematology, or immunology landscape.
- Skills & Competencies:
- Strong leadership skills with the ability to inspire and manage teams in a dynamic, fast-paced environment.
- Excellent communication, negotiation, and interpersonal skills, with the ability to engage and influence key stakeholders across various functions and levels.
- Expertise in market analysis, strategic planning, and execution of large-scale initiatives.
- Proven track record of driving business growth and expanding market share in precision medicine or related healthcare solutions.
- Travel Requirements:
- Willingness to travel up to 50% of the time within the designated area or region.
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