Performance Marketing Manager

At HealthifyMe, performance marketing is a key growth driver, enabling us to reach millions

on their health and wellness journey. As a Manager - Performance Marketing, you will lead strategy, execution, and optimisation of paid media campaigns across multiple channels and markets. You’ll manage a high-performing team, oversee significant marketing budgets, and drive measurable business results through data-led decision-making and creative excellence..

What You’ll Do -

• Strategic leadership - Define the performance marketing roadmap, aligning with business

growth targets and brand objectives.

• Multi-channel management - Oversee campaigns across Google, Meta, YouTube, programmatic, affiliates, and emerging platforms.
• Team management - Lead, mentor, and upskill a team of performance marketers to deliver best-in-class execution.
• Data-driven optimisation - Use analytics, attribution models, and experimentation to improve CAC, LTV, and ROI.
• Budget ownership - Manage large-scale marketing budgets, ensuring optimal allocation across markets and channels.
• Creative direction - Collaborate with design and content teams to produce high-impact creatives and landing pages.
• Testing & innovation - Lead A/B tests on creatives, targeting, bidding strategies, and funnel optimisations.
• Market expansion - Develop strategies for entering new geographies and scaling campaigns internationally.
• Stakeholder collaboration - Work closely with product, growth, brand, and analytics teams to drive aligned outcomes.
• Performance reporting - Deliver actionable insights and recommendations to senior leadership.

What We’re Looking For

• 5+ years of experience in performance marketing, with at least 3-4 years in a leadership role.
• Proven success managing large budgets and scaling acquisition campaigns profitably.
• Deep expertise in paid media platforms (Google Ads, Meta, DV360, programmatic) and MMPs (Appsflyer, Adjust).
• Strong analytical skills with proficiency in Excel, Google Analytics, and BI tools; SQL knowledge is a plus.
• Excellent leadership, communication, and cross-functional collaboration skills.
• Creative and strategic thinker who can blend data insights with compelling storytelling.
• Bachelor’s or Master’s degree in Marketing, Business, or related field.