Manager - Marketing (Enterprise)

Qualifications: ✓ Graduate or Post Graduate (Preference will be given for MBA with Marketing Specialization) ✓ Excellent Communication & Interpersonal Skills ✓ Minimum 7 yrs experience in Marketing vertical ✓ Good Analytical Skills ✓ Excellent team management Skills ✓ Good negotiation skills ✓ Willing to travel ✓ Flexible to the institution’s requirements

Key Result Areas: ✓ Achieve the assigned business targets every month ✓ Expansion of Referral Doctor pool ✓ Market share enhancement ✓ Online & offline marketing & branding ✓ Sales & community connect initiatives ✓ Corporate Relations

Exclusive Job responsibilities:

• Will be responsible for achieving desired results by managing the complete gamut of activities in the marketing (online and offline), sales and business development sphere.
• Core area of concentration will be on developing and driving Marketing and Sales strategies, enhancing Referral Doctor & Corporate Relations & expanding the referral market base in all areas where NU has already established or establishes operations.
• To discuss/coordinate related to branding activities with in-house doctors, understand the requirement and act upon it under the direction of the VP OPs and BD
• Tie-ups with Insurance companies/TPAs/ Clinics/Nursing Homes etc.
• Design & execute sales strategies for enhancement of revenue through innovative value adds services.
• To plan various activities as per the phase wise Marketing Strategic plans.
• Review and Supervise the various community related programmes developed by the Marketing Team of the NU Hospitals Pvt. Ltd.
• Health talks, Awareness Talks etc.
• Health camps : client contact programmes
• CME programmes, wellness programmes, etc
• To improve business on Pre-employment medical examination (Continuous focus)
• Market Share enhancement, Develop Competitive strategies (Market watch/competitors watch)
• Ensure implementation of various marketing and BD activities planned by management
• On field training and induction of marketing executives and ensure daily joint work as per norms
• Follow up on marketing executives referral patients target achievement every month