Brand Manager- Innovations

We are looking for a passionate and strategic Brand Manager to lead the design and execution of our Business Unit's innovation pipeline. If you are someone who thrives in fast-paced environments and is excited by the prospect of shaping new product strategies grounded in consumer insights, this is the role for you!

Key Responsibilities:

Strategy Development:

• Lead the identification of emerging market opportunities, conceptualizing new product ideas through in-depth consumer insights and competitive analysis.
• Develop a forward-thinking innovation roadmap that aligns with long-term brand and category goals, ensuring a continuous stream of relevant product launches.
• Define and execute new product strategies that fill market gaps and meet evolving consumer needs, driving sustained growth.

Project Management & Execution:

• Drive cross-functional collaboration to ensure timely and high-quality completion of product development, test marketing, and product launch activities.
• Facilitate post-launch reviews with key stakeholders to assess performance, identify improvement areas, and take corrective actions when needed.
• Refine future product concepts and positioning strategies by integrating findings from benchmarking, pricing surveys, and consumer research.

Governance & Resource Management:

• Ensure adherence to the innovation gate process, managing documentation, risk mitigation, and performance tracking.
• Prepare and monitor the innovation budget, conducting analyses and recommending resource reallocations to maximize ROI on innovation investments.
• Lead innovation governance efforts across teams, sharing best practices, and equipping the business unit with the necessary tools to support innovation delivery.

Key Competencies:

• Innovation Process Management: Drive innovation from ideation through execution, ensuring ideas are strategically aligned with business goals.
• Business Case Development & Portfolio Fit: Analyze market data and consumer trends to ensure product portfolio relevance and differentiation.
• Test Market Protocols & Gate Process Governance: Lead product development while ensuring rigorous quality control and tracking processes.

Skills & Experience:

• 63-5 years of experience in brand management or innovation, with a strong track record in launching successful FMCG products.
• Proven experience with Marketing Data & Information Analysis, Market Potential Analysis, and Forecasting & Trending.
• Solid background in Brand Planning, Brand Communication Research, Brand Performance Analysis, and Marketing Communications.

What We Are Looking For:

• Leadership Excellence: You have strong business acumen, can manage risks, and deliver results with accountability and precision.
• Creative & Strategic Mindset: You bring a passion for innovation, with a focus on ideation, intellectual curiosity, and strategic execution.
• Customer Focus: You have an innate ability to build strong customer relationships and live and promote the customer journey.
• Team Collaboration: You excel in team communication and foster a supportive and collaborative environment that drives results.

Why Join Us?

• Be part of a dynamic and forward-thinking company where you’ll shape the future of our brand portfolio.
• Competitive compensation package and growth opportunities.
• A culture that values creativity, innovation, and personal development.

If you're ready to make an impact and lead exciting new product innovations, apply today!