Head of Milk Based Beverages, Senior Manager, Arla Denmark - Aarhus
Indexed description
We are now looking for a Head of Milk Based Beverages to take the overall strategic and commercial responsibility for the category in the Danish market.
In this key role, you will have a unique opportunity to set the direction, drive growth, and develop both the business and people at the intersection of brand, category, innovation and commercial execution.
The role reports to the Vice President Marketing & Innovation in Arla Denmark, and you will be part of the Danish marketing leadership team.
How You Will Make An Impact
As Head of Milk Based Beverages, you will have the overall responsibility for developing and executing the category and brand strategy for Arla’s milk-based beverage portfolio in Denmark – from long-term vision to short-term market execution.
Together with your small team and in close collaboration with global resources, Sales, Brand Managers, Innovation, Media, Digital and Supply Chain, you will
- Define and drive category vision, strategy and growth plans for Milk Based Beverages in Denmark
- Develop and activate strong brand and portfolio strategies that balance consumer value, customer needs and profitable growth
- Take P&L responsibility and ensure strong performance through assortment, pricing, innovation, promotions and media
- Drive innovation and renovation – from insight and idea to successful launch and scaling
- Set the direction for go-to-market and channel strategies in close partnership with the sales organisation
- Use data and insights (consumer, shopper, category and channel) to make sharp commercial decisions
- Be an active contributor in advancing Arla’s sustainability and nutrition agenda within the category
You will
- Coach, develop and motivate your team to perform at their best
- Set clear goals and priorities – and follow through with strong execution
- Navigate confidently in a matrix organisation with many local and global stakeholders
- Thrive in informal leadership and excel at stakeholder management
- Represent Milk Based Beverages in both Danish and international forums
- Contribute positively to the Danish marketing leadership team
In addition, you
- Hold a Master’s degree in marketing, business or economics
- Bring several years of experience from senior marketing, category or commercial roles in FMCG, ideally within beverages
- Have proven experience in brand building, category management and innovation
- Are strong in P&L management and used to working in a data-driven way
- Thrive in the space between strategy and hands-on execution
- Are a mature leader who creates followership and results through clear communication and trust
- Are fluent in written and spoken English; Danish is an advantage
- One of Denmark’s strongest FMCG marketing environments
- A category with high strategic importance and strong growth potential
- A company with a clear purpose and an ambitious sustainability agenda
Shape the Future of Dairy
Arla is a global leader in the dairy industry, committed to enabling good food choices that make life better, providing people with natural, sustainable nourishment, while taking care at every step to ensure Arla is a choice they can feel good about. If you are looking to shape the future with an ambitious global cooperative that truly cares about your growth, where everyone feels valued and empowered, and collaboration is the core of culture, Arla is a choice you can feel good about.
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