SENIOR TRADE MARKETEER

The Senior Trade Marketeer is part of the Marketing Department and reports directly to the Trade Marketing Manager.

He/she plays a key role in maximizing the value of supplier marketing budgets by designing trade marketing plans and ensuring their effective execution.

A core dimension of the role is the development of partnerships, notably within the Colruyt Group, to drive cross-company marketing initiatives and unlock new growth opportunities for Newpharma.

Beyond execution, the Senior Trade Marketeer acts as a reference point within the team, leveraging experience to guide, challenge and elevate the practices of more junior team members, without managerial responsibility.

• Trade Marketing & Partnership Development
• Design and implement annual trade marketing plans based on budgets negotiated by the Purchasing Department, ensuring strong alignment with commercial agreements and business priorities
• Develop win-win partnerships with key suppliers and pharmaceutical laboratories, maximizing brand visibility and sales performance on the e-commerce platform
• Drive and expand collaborations within the Colruyt Group, identifying and launching inter-company marketing initiatives (co-branded campaigns, cross-channel activations, shared visibility opportunities, etc.)
• Actively identify new partnership opportunities (internal & external) to enrich the marketing actions
• Bring creative recommendations to suppliers, going beyond standard offerings to propose innovative activations
• Leverage data and customer insights to strengthen the relevance and performance of marketing collaborations
• Supplier Relationship Management & Commercial Activation
• Present and promote the full range of marketing opportunities (campaigns, visibility packages, loyalty programs, special operations…) to suppliers acting as the main point of contact for a specific lab’s portfolio
• Proactively engage suppliers in key commercial moments (e.g. Black Friday, flash sales, seasonal campaigns)
• Support discussions with suppliers on temporary and tactical activations aligned with existing agreements
• Ensure alignment between marketing initiatives and pharma constraints/regulations
• Operational Excellence & Cross-functional Coordination
• Ensure smooth execution of all marketing actions in close collaboration with internal stakeholders (Marketing, Purchasing, Pharma, etc.)
• Coordinate and share all relevant information (reservation files, Jira, ERP updates…) to ensure alignment across teams
• Follow-up billing processes and resolve invoicing issues in collaboration with support teams
• Performance Monitoring & Reporting
• Track and analyze KPIs of marketing actions, ensuring performance and ROI
• Provide regular reporting and insights to stakeholders (Marketing & Purchasing teams)
• Translate data into actionable recommendations for continuous improvement
• Maintain a strong understanding of market trends and marketing innovations

EDUCATION : Degree in Marketing, communication, commerce or equivalent.

• 7-10 years experience in marketing or sales.
• Proactive person with a commercial spirit, always looking for new opportunities
• 360 Marketing Knowledge with a strong understanding of the e-commerce industry Negotiation skills and commercial flair;
• Priority Management, organization and attention to details;
• Problem-solving oriented;
• Logical and analytical skills (able to dress analytical reports);
• Creative mindset and willing to suggest innovative ideas;
• Excellent interpersonal skills & dynamic attitude;
• Excellent stress management and respect for tight deadlines;
• Ability to work and improve existing processes;
• Interest in and affinity with AI tools and automation technologies is a strong asset;
• Fluency in French, English. Dutch is very strong asset.