Senior Manager Field Marketing

Job Description

Would you like to design program strategy for a global marketing organization?

Do you enjoy cutting-edge marketing and facilitating change?

Lead Japan's marketing function

The Head of Japan Marketing is a strategic leadership position responsible for overseeing all marketing functions within the Japan entity, including Field, Product, Digital, and Channel Marketing.

Develop Japan's Go-To-Market Strategy!

As the primary marketing lead for Japan, the successful candidate will bridge the gap between local Sales Leadership and Global/APAC Marketing organisations to drive brand awareness, demand generation, and revenue growth. This role requires a proactive leader who can optimize targeting and messaging to reflect unique customer needs while ensuring local execution is aligned with global standards.

As the Senior Manager of Field Marketing, you will be responsible for:

• Spearheading a localized Go-To-Market (GTM) strategy by orchestrating collaboration across Sales, SDR, Presales, and Global teams to adapt international frameworks for the Japanese enterprise market.
• Driving sustainable revenue growth for both New Logo acquisition and Install Base expansion by executing campaigns informed by deep competitive analysis and current industry trends.
• Architecting integrated demand generation and Account-Based Marketing (ABM) programs, collaborating closely with Sales and SDR leadership to optimize lead-to-opportunity workflows and conversion rates.
• Maintaining rigorous oversight of mission-critical KPIsincluding pipeline velocity, sourced revenue, and ROIto drive data-informed decision-making and demonstrate clear business impact to stakeholders.
• Owning and optimizing the Japan marketing budget, ensuring disciplined resource allocation and regular communication of results to executive leadership.
• Leading strategic alignment with Tier-1 Channel Partners and Cloud partners, engaging with their executive teams to develop and execute joint co-marketing strategies.
• Leading and mentoring a multi-disciplinary team across Digital, Field, and Channel functions, fostering cross-functional synergy and overseeing the full talent lifecycle to ensure high-quality execution.
• Directing external agencies and vendors to drive operational excellence, ensuring that all outsourced marketing programs are executed with high-ROI and rigorous performance standards.

Do What You Love

To be successful in this role you will:

• Have 10+ years of marketing experience in the IT sector (Cloud/Security preferred), with 5+ years in a leadership or people management role.
• Demonstrate a proven ability to build proactive annual plans and GTM strategies from the ground up, moving beyond tactical execution.
• Possess exceptional ability to influence senior-level stakeholders and manage cross-functional teams in a fast-paced environment.
• Have hands-on experience with Salesforce, Marketo, and Tableau to manage and analyze marketing performance.
• Possess Native-level Japanese and business-level English (capable of negotiating and reporting in a global corporate environment).

Work in a way that works for you

FlexBase, Akamai's Global Flexible Working Program, is based on the principles that are helping us create the best workplace in the world. When our colleagues said that flexible working was important to them, we listened. We also know flexible working is important to many of the incredible people considering joining Akamai. FlexBase, gives 95% of employees the choice to work from their home, their office, or both (in the country advertised). This permanent workplace flexibility program is consistent and fair globally, to help us find incredible talent, virtually anywhere. We are happy to discuss working options for this role and encourage you to speak with your recruiter in more detail when you apply.

Learn what makes Akamai a great place to work

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We power and protect life online, by solving the toughest challenges, together.

At Akamai, we're curious, innovative, collaborative and tenacious. We celebrate diversity of thought and we hold an unwavering belief that we can make a meaningful difference. Our teams use their global perspectives to put customers at the forefront of everything they do, so if you are people-centric, you'll thrive here.

Working for you

Benefits

At Akamai, we will provide you with opportunities to grow, flourish, and achieve great things. Our benefit options are designed to meet your individual needs for today and in the future. We provide benefits surrounding all aspects of your life:

• Your health
• Your finances
• Your family
• Your time at work
• Your time pursuing other endeavors

Our benefit plan options are designed to meet your individual needs and budget, both today and in the future.

About Us

Akamai powers and protects life online. Leading companies worldwide choose Akamai to build, deliver, and secure their digital experiences helping billions of people live, work, and play every day. With the world's most distributed compute platform from cloud to edge we make it easy for customers to develop and run applications, while we keep experiences closer to users and threats farther away.

Join us

Are you seeking an opportunity to make a real difference in a company with a global reach and exciting services and clients? Come join us and grow with a team of people who will energize and inspire you!