Marketing Product Manager PET Finder

PAJ is a leading manufacturer, distributor, and consultant in GPS tracking technology, based in Windeck-Hurst. We offer the perfect GPS tracker for almost any application. As a dynamic and growing company with many creative and dedicated minds both within and outside of Germany, we thrive on open communication and exceptional personalities. If you love variety and challenges, you’ll fit right in with us!

If you want to know more, visit: https://www.paj-gps.com/careers/

What Makes Us Special

• Dynamic & flat hierarchies: Short paths, quick decisions.
• Familial atmosphere: A warm, supportive team.
• Active participation: Your voice matters – actively shape our solutions.
• Varied tasks: Exciting everyday work with growing opportunities
• Stay healthy & happy: Sports subscription is included and a day off on your birthday, too.
• Support for further education: Outstanding performance is rewarded with development opportunities.
• Flexible working: 100% remote work – or work from anywhere in the world! Type of position: Full-time

The Job:

• Take full ownership of our GPS pet trackers, from feature development to market positioning
• Identify new target audiences and market opportunities to expand our customer base
• Monitor project progress, comparing outcomes with predetermined KPI’s and conduct competitive and market analysis to refine our strategic direction
• Create compelling sales materials, including ad creatives, landing page copy, and platform-specific content
• Manage communication with stakeholders, both internally and externally, ensuring the team has the information and buy-in needed to get the project across the finish line
• Develop and execute marketing campaigns in collaboration with the marketing team, with a strong focus on paid social media (Meta, TikTok), social organic content, and email automation
• Identify potential risks and develop contingency plans to mitigate them
• Lead UGC and influencer strategies that authentically represent the pet owner perspective, briefing creators and reviewing content for brand accuracy

• Experience in product management and/or marketing, ideally in tracking, pet tech, or software solutions.
• Expert-level or strong working knowledge of paid social advertising (Meta Ads Manager, TikTok Ads) and organic social strategy, with a track record of campaigns that drive measurable sales
• Analytical and strategic thinker with a hands-on approach.
• Excellent communication and negotiation skills to effectively present product benefits in English.
• In-Depth Project management skills – able to coordinate across multiple teams and focus on project specifics while maintaining a big-picture perspective
• Prior experience working with B2C clients, as well as familiarity with SaaS or hardware products.
• Ability to meticulously focus on project specifics while maintaining a big-picture perspective.
• Deep understanding of dog owners, paired with a passion for pets—able to shape positioning and messaging that highlights safety, tracking, and peace of mind.

Work Experience: Experience in marketing and product management

Language: Advanced English (required), German (nice to have)

Work location: Remote