Vice President of Global Sales

Overview

Our client is seeking a high-performance Vice President of Global B2B Sales to lead and drive growth across our B2B channels. This is a hands-on, field-forward leadership role requiring a disciplined, strategic executive who leads by example — one who is as comfortable building distributor relationships in the field as they are analyzing dashboards and managing a national sales team. The VP of Global B2B Sales owns the full revenue function and is directly accountable to the CEO for results.

Roles & Responsibilities

Revenue Leadership

B2B Channel (Distributor & Professional & Retail)

• Own and grow the B2B revenue channel, including professional beauty distributors barbershop and salon partners, wholesale accounts, and Retail chains
• Leverage retail chain relationships to develop that channel of business
• Develop and manage a formalized, volume-based distributor pricing and discount framework that ensures consistency, fairness, and margin integrity across all accounts
• Conduct regular, planned in-market visits to key accounts and targeted growth accounts — all visits documented on a maintained, rolling 90-day travel calendar accessible to leadership
• Build and protect distributor relationships while proactively managing channel conflicts, pricing inquiries, and competitive pressures
• Partner with leadership to establish and enforce consistent discount structures and channel policies across all B2B partners
• Monitor and address behavioral shifts in the channel, including changes in purchase routing, volume migration, and account-level trends
• Provide clear, consistent, and well-aligned messaging to the sales team and distributor partners on pricing, promotions, and company position
• Conduct new product launch presentations and sell-in initiatives at distributor sales meetings and key accounts

Sales Team Management

• Recruit, develop, manage, and retain a high-performing Regional Sales Manager team; ensure every team member maintains a fully planned, current, and documented customer visit calendar
• Hold the team rigorously accountable to daily and weekly field activity commitments — customer visits, prospect meetings, and account development activity
• Lead by example: personally maintain a full, visible customer visit schedule that reflects the field-forward culture expected of the entire team
• Implement and monitor weekly/monthly reporting against established sales KPIs using internal reporting systems
• Provide structured coaching, mentorship, and performance management to ensure each team member meets or exceeds their quarterly goals
• Conduct regular field ride-alongs with Regional Sales Managers to assess performance, coach in the field, and build key account relationships

Business Development

• Identify, target, and open new accounts — both distributor and direct — that align with the brand standards and channel strategy
• Develop regional and national growth strategies with long-term account-level plans
• Partner with Sales Operations to ensure accurate forecasting, sell-through planning, and inventory management recommendations

Financial & Operational Oversight

• Meet or exceed quarterly and annual revenue goals
• Manage and maintain T&E spending within established budgetary parameters
• Provide regular revenue forecasts, pipeline updates, and market intelligence to the CEO and executive team
• Maintain and manage rolling 90-day travel and account visit calendar at all times

Qualifications & Competencies

• 10+ years of progressive sales leadership experience in the professional beauty, grooming, or consumer products industry, with a demonstrated track record of exceeding revenue goals
• Proven experience growing and managing both Professional and Retail accounts
• Experience building and enforcing formalized distributor pricing and discount frameworks
• Strong ability to lead, develop, and hold accountable a geographically dispersed sales team
• Disciplined approach to sales planning: customer visit scheduling, pipeline management, and field accountability are non-negotiable
• Demonstrated ability to lead by example — this role requires active, consistent field presence
• Experience with P&L management, T&E budgets, and financial oversight
• Proficient in SAP (or comparable ERP), Tableau (or comparable reporting tools), and Google Suite
• Superior communication, negotiation, and relationship management skills
• Ability to manage and maintain a rolling 90-day travel calendar
• Strategic thinker with strong execution discipline
• Stylist or barbering background preferred