Social Media Marketing Specialist

Job Summary

Blake’s Orchard & Cider Mill (BOCM) is hiring a Social Media Marketing Specialist to lead day-to-day strategy, publishing, and community management across our brand portfolio. Sitting at the center of our marketing team in Armada, MI, this person will own the social calendar end-to-end—setting strategy, briefing creative, scheduling and publishing across platforms, engaging our community, and reporting on performance. The Social Media Marketing Specialist will partner closely with a dedicated Content Creator who drives the bulk of photo, video, and Reel production, but should also be confident jumping behind the camera to capture and post content in real time when the moment calls for it. The right candidate is a strategic, trend-savvy operator who thrives in a fast-paced, multi-brand environment and can translate cultural moments into measurable social growth.

Key Responsibilities

• Own Social Strategy: Develop, document, and execute the social media strategy across all Blake’s brand accounts, aligned to overall marketing campaigns, seasonal moments, and business goals.
• Build & Manage the Calendar: Maintain a forward-looking, multi-platform content calendar; plan content in advance, batch where possible, and adapt in real time for cultural and brand moments.
• Press Publish: Manage daily publishing across Instagram, TikTok, Facebook, and emerging platforms—including captions, keywords, and hashtag strategies aligned to SEO and content performance goals.
• Lead Community Management: Monitor and respond to comments, DMs, mentions, and tags daily across all accounts, maintaining brand voice and turning interactions into loyalty.
• Partner with the Content Creator: Brief the Content Creator on shot lists, priorities, and creative direction so produced content maps back to the social strategy and calendar
• Create When Needed: Capture, edit, and post your own photos, videos, and Reels in real time at events, in tasting rooms, and on the orchard—especially for spontaneous, trend-driven, or in-the-moment storytelling.
• Stay Trend-Obsessed: Track social trends, platform updates, audio, and cultural moments daily; translate them into actionable content opportunities for our brands.
• Measure & Optimize: Own KPIs and reporting—track engagement, reach, follower growth, and conversion; deliver weekly insights and use data to continuously refine strategy.
• Influencer & Partnerships: Identify, vet, and coordinate with influencers, creators, and partners to extend brand reach; manage outreach, deliverables, and on-site logistics.
• Cross-Functional Collaboration: Work closely with the Marketing Director, retail, tasting room, and events teams to support launches, campaigns, and promotions.
• Event Coverage: Attend and provide live social coverage of major Blake’s events, festivals, and brand moments throughout the year.
• Multi-Channel Management: We currently have 4 brands this position manages across multiple platforms. The pages and platforms have potential to increase with the business growth.

Qualifications, Skills & Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience).
• 3+ years of experience managing social media for a consumer-facing brand, with demonstrated ownership of strategy, publishing, and community management.
• Deep, current expertise across Instagram, TikTok, and Facebook—platform mechanics, algorithm trends, formats, and best practices.
• Proven ability to grow audiences and engagement, supported by examples and metrics from prior roles.
• Strong copywriting and brand voice skills—able to write captions and respond to community messages that feel native to each platform and on-brand.
• Comfortable shooting and editing photo, video, and Reels on a phone (CapCut, Reels editor, Lightroom Mobile, or similar) for fast-turn social posting.
• Hands-on experience with social management and analytics tools (Hootsuite, Meta Business Suite, or similar).
• Highly organized, self-directed, and able to manage multiple brand calendars at once without dropping balls.
• Strong cross-functional communicator who can brief creative partners and align with marketing, retail, and events teams.
• Ability to drive to each of our locations for content and events coverage. Locations include: Armada, Almont, Big Apple, South Lyon.
• Bonus: experience working with influencers, paid social campaigns, or food/beverage/CPG brands.

• Hybrid schedule based out of Blake’s Armada, MI campus: 3 days per week on-site, 2 days remote. Additional on-site presence required for events, content capture, and key team collaboration days as the calendar requires.
• Work environment is split between a climate-controlled office and outdoor settings across the orchard, retail, tasting room, and event venues. Normal outdoor weather and travel hazards apply.
• Weekend work is required during festival and fall season; standard five-day weeks apply during off-season months. When required, Monday-Friday schedule will shift to accommodate.

This job description in no way states or implies that these are the only duties to be performed. The employee will be expected to follow any other job-related instructions and to perform other job-related duties requested by their supervisor. Blake’s Orchard & Cider Mill is an equal opportunity employer.