Director Of Sales And Marketing

Company Description

Pine Ridge of Garfield is a premier senior living community located in Clinton Township, Michigan. We offer beautifully designed floor plans, modern amenities, and compassionate care tailored to the needs of our residents. Our community is dedicated to providing the highest quality of life in a warm and welcoming environment. Join our team, where you can make a meaningful impact on the lives of seniors and their families.

Role Description

The Director of Sales and Marketing will oversee and implement strategic marketing and sales initiatives to enhance occupancy and revenue for Pine Ridge of Garfield Senior Living. This full-time, on-site position is based in Macomb, MI, and involves building relationships with prospective residents and their families, managing the sales cycle, conducting community tours, and overseeing the development of marketing materials and campaigns. The role requires close collaboration with team members to plan events, analyze market trends, and ensure high-quality resident experiences.

Qualifications

• Sales and relationship-building skills, including lead generation, prospect conversion, and customer relationship management
• Marketing expertise in developing and executing strategic marketing plans, including event planning and promotional campaigns
• Strong written and verbal communication skills, with proficiency in creating and managing marketing content materials
• Analytical skills to assess market trends, measure campaign success, and create actionable insights
• Leadership and team collaboration capabilities to inspire staff and maintain excellent service standards
• Prior experience in senior living with a strong preference for Independent Living experience
• Proficiency in CRM software and Microsoft Office Suite