Digital Media Specialist

The Digital Media Specialist is responsible for planning, executing, and optimizing digital media campaigns while also supporting the development and performance of digital creative assets. This role sits at the intersection of media strategy and creative execution, partnering closely with internal brand, creative, and agency teams to ensure media and messaging work together to drive performance and brand impact across digital channels.

The ideal candidate is both analytical and creative as well as comfortable managing campaigns and performance data while also contributing to creative briefing, asset development, and ongoing creative optimization.

Key Responsibilities

Digital Media Strategy & Execution

• Plan, launch, and manage digital media campaigns across channels including paid social, online video, display, programmatic, search, and emerging platforms
• Oversee campaign setup, trafficking, pacing, and optimizations to ensure delivery against objectives and budgets
• Monitor performance metrics (e.g., reach, engagement, CTR, conversion, CPA, ROI) and provide actionable insights and recommendations
• Partner with analytics, audience and agency teams to develop reporting, evaluate results, and inform future media strategies

Digital Creative Development & Optimization

• Collaborate with creative, brand, and agency partners to develop digital creative strategies aligned with media objectives and audience insights
• Contribute to creative briefs by translating media goals, channel requirements, and performance learnings into clear creative direction
• Review and provide feedback on digital creative assets (static, video, motion, interactive), ensuring alignment with platform best practices, brand guidelines, and campaign goals
• Support ongoing creative testing and iterate assets based on performance data and insights

Cross‑Functional Collaboration

• Act as a key liaison between media, creative, brand, analytics, audience and agency partners to ensure seamless execution and alignment
• Ensure creative assets are delivered on time and meet technical specifications for each platform.
• Align media and creative efforts with broader brand, marketing, and business priorities

Industry & Platform Expertise

• Stay current on digital media and creative trends, platform updates, ad formats, and best practices
• Proactively identify opportunities to evolve messaging, formats, and approaches to improve efficiency and qualitative performance

Basic Requirements

• Bachelor's Degree
• 8+ years of experience in digital media, digital marketing, or integrated media roles
• Familiarity and/or hands-on experience with digital media platforms (e.g., Meta, Google, YouTube, programmatic DSPs)
• Strong understanding of how creative performance influences media outcomes
• Experience collaborating with creative teams or agencies on asset development
• Strong analytical skills with the ability to translate data into insights and actions
• Excellent communication, attention to detail and project management skills
• Flexible and adaptable to evolving situations and deliverables

Preferred Qualifications

• An understanding of the development process associated with various media types (display, video, etc.)
• Familiarity with creative testing frameworks and performance‑based creative optimization
• Working knowledge of dynamic creative solutions or creative specifications standards
• Experience in automotive, retail, or large brand environments

Our Benefits — Designed With You In Mind

Comprehensive Health & Well-being Coverage

From your very first day, you’ll have access to medical, dental, vision, and prescription drug coverage — ensuring you and your family stay healthy and protected. Also, our Employee Assistance Program (EAP) offers confidential support for personal and professional challenges, always ready when you need it.

Family Building Benefit

We proudly support all paths to parenthood- including fertility and infertility treatments, adoption services, and gestational surrogacy.

Generous Paid Time Off

We believe in work-life balance. That’s why we offer: 17+ paid holidays, including shut-down from December 24th through New Years Day every year. Vacation, float & wellbeing days, sick time and fully paid parental leave when your family needs you most.

Competitive Retirement Savings Plans

We Help You Plan For The Future With

• An employer match on contributions to your 401k, Roth, and Catch-Up plans
• An employer contribution, even if you don’t contribute

Income Protection & Insurance Options

Benefit from both employer-provided and voluntary plan offerings, including life insurance, group accident, critical illness, etc. - supporting the needs of you and your family and ensuring peace of mind.

Company Vehicle Lease Program

Eligible employees and their immediate families can participate in the company vehicle lease program, providing access to Stellantis vehicles with insurance, maintenance, and unlimited miles included. Plus, take advantage of exclusive discounts on Stellantis products.

Support for Your Growth and Giving Back

We believe in investing in your future and your passions:

• Tuition reimbursement
• Student loan refinancing programs
• 18 paid volunteer hours each year to make a difference in your community

And so much more!

When you join us, you’re not just building a career — you’re joining a company that supports you, inside and outside of work.

At Stellantis, we assess candidates based on qualifications, merit, and business needs. We welcome applications from all people without regard to sex, age, ethnicity, nationality, religion, sexual orientation, disability, or any characteristic protected by law. We believe that diverse teams reflect our identity as a global company, enabling us to better address the evolving needs of our customers and care for our future.

EOE / Disability / Veteran