Account based Marketing - Field Marketer

At IBM, we believe technology shapes the world—and we are a catalyst for that innovation. We drive change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team brings this story to life. We shape IBM’s brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers.

On our team, you will work alongside bright, collaborative professionals who bring passion and creativity to everything they do. You will be part of a culture built on openness, trust, and teamwork—where your ideas matter and your growth is actively supported. Join us and help bring innovation to life.

Industry and Account-Based Marketing bring sales and marketing together as true co-owners, engaging priority accounts and industries in a more direct and strategic way. This approach delivers an integrated customer experience across both pre- and post-sales stages, builds new relationships, strengthens IBM’s reputation, and drives shared business outcomes. Through this role, we aim to make IBM more relevant and impactful for our clients.

Strong data-driven marketing skills and knowledge of the manufacturing industry are required.

Your Role And Responsibilities

Role Overview

This role is responsible for defining and executing marketing strategies through an Industry and Account Based Marketing approach for target accounts. By combining deep industry understanding with account-level insights, the role helps build market reputation, strengthen long-term relationships and trust, and drive business outcomes including signings and revenue growth.

Key Responsibilities

Identifying Target Industry Strategy

Define priority target accounts and industries, and develop highly tailored marketing strategies that address both industry-wide challenges and individual account needs.

Industry-Led Value Proposition Development

Translate industry trends, regulatory changes, and structural challenges into compelling value propositions and narratives that resonate with executive stakeholders.

Collaboration with Sales Teams

Work closely with sales as a co-owner of account and industry strategy, aligning on shared business goals such as pipeline creation, deal progression, and revenue growth.

Delivering a Unified Customer Experience

Design and execute consistent, industry-relevant customer experiences across all touchpoints—from pre-sales engagement to post-sales value realization.

Building Relationships and Trust

Deepen relationships with existing clients and establish trust with new prospects through industry-focused initiatives, thought leadership, and executive-level engagement.

Data Analysis and Insight Generation

Analyze account, industry, and market data to generate insights that inform strategic decision-making and optimize marketing effectiveness.

Leveraging Industry Knowledge (e.g. Manufacturing)

Apply expertise in specific industries (such as manufacturing) to address sector-specific challenges, use cases, and transformation priorities.

Utilizing AI and Digital Tools

Leverage AI and digital technologies to enhance, scale, and streamline marketing activities, improving both efficiency and impact.

Engaging with Internal and External Stakeholders

Collaborate with global internal teams (sales, product, consulting, legal, communications) and external partners to drive integrated, industry-aligned initiatives.

Why This Role Is Attractive

This is an ideal opportunity for professionals seeking to take on a strategic role at the intersection of industry expertise, ownership, and business impact. You will engage directly with clients and executives at some of Japan’s leading enterprises, helping shape their industry transformation journeys.

As this role supports accounts that contribute approximately 60% of IBM Japan’s total revenue, it is highly visible and strategically critical within the organization—making it an excellent opportunity to accelerate and deepen your marketing career.

Work Style

Hybrid working model.

The role is based in the Tokyo (Toranomon) office, with an expectation to work onsite 1–2 times per week. While flexibility is valued, regular in-person collaboration is encouraged, and office attendance several times per week is anticipated.

Required Technical And Professional Expertise

Required Technical and Professional Expertise Account Based Marketing concentrates and combines sales and marketing as co-owners in engaging focus accounts/industry in a more direct way to deliver an integrated pre and post client experience, build new relationships, strengthen reputation and to drive toward shared business outcomes. ABM will make IBM more relevant to our clients. Data-driven marketing skill and knowledge of manufacturing industry are required. Preferred Professional and Technical Expertise.

Preferred Technical And Professional Experience

Experience in Account-Based Marketing and industry-focused marketing approaches