Vice President of Sales

Vice President of Sales | SALT (Fintech + Cannabis)

📍 Miami, FL (Hybrid – must be in office to start)

The Opportunity

This is not your typical “manage a team and hit quota” sales leadership role.

We’re looking for a strategic operator, builder, and growth leader—someone who can identify market opportunities, create scalable go-to-market strategies, and execute with urgency. This role requires a balance of high-level vision and hands-on execution: the ability to build national growth initiatives while also helping drive deals across the finish line.

This position will spearhead growth across multiple business verticals, including payments, POS, and fintech, working at the intersection of some of the most rapidly evolving and operationally complex industries in the market.

SALT operates where fintech and cannabis converge—an environment filled with opportunity, innovation, and constant change. Success in this role requires someone who thrives in fast-paced, high-growth environments, can navigate ambiguity, and knows how to turn operational complexity into scalable growth.

If you’ve ever been part of a startup or scaling organization and thought, “There’s a smarter, faster way to build this,” this role offers the opportunity to do exactly that.

What You’ll Do

Sales Strategy, Market Intelligence & Growth Execution

• Develop and execute a comprehensive, scalable sales strategy focused on rapid merchant acquisition and revenue growth
• Analyze the cannabis payments and fintech landscape, including competitors, market disruptions, and operational gaps, to identify opportunities for accelerated growth
• Translate market insights into clear, actionable plans that can be executed quickly and effectively
• Build and deliver a short-term and long-term growth roadmap, including early-stage execution priorities that drive immediate impact
• Identify and pursue alternative growth channels, including partnerships, new verticals, and relationship-based expansion opportunities
• Continuously evaluate and refine go-to-market strategies based on performance data and market conditions

Team Leadership, Development & Accountability

• Partner with HR to recruit, hire, onboard, and develop a high-performing national team of Account Executives
• Lead the interviewing, selection, and performance development of sales team members
• Implement clear performance metrics, KPIs, and accountability structures across the sales organization
• Establish a culture of ownership, urgency, and results-driven performance
• Coach and mentor Account Executives to improve pipeline development, closing ability, and overall performance
• Build scalable onboarding and ongoing training programs

Revenue Generation (Player-Coach Leadership)

• Act as a player-coach, actively contributing to revenue generation by closing deals and boarding merchants
• Partner with Account Executives to advance and close strategic or high-value opportunities
• Leverage existing industry relationships and network to generate immediate business impact
• Step in as needed to ensure deals are pushed across the finish line

Cross-Functional Collaboration & Go-To-Market Execution

• Work closely with Operations, Marketing, Product, and Executive Leadership to align on go-to-market strategy
• Lead the sales function in launching and scaling new products and business verticals
• Provide real-time market feedback to influence product development, pricing strategy, and positioning
• Ensure alignment between sales execution and operational capacity

Sales Operations, Metrics & Infrastructure

• Build, implement, and optimize CRM systems, dashboards, and reporting frameworks
• Establish and enforce CRM hygiene standards, pipeline visibility, and forecasting discipline
• Implement and track key performance metrics across all levels of the sales organization
• Utilize data to drive strategic decisions, improve conversion rates, and optimize sales performance
• Develop scalable reporting for leadership visibility into pipeline, revenue, and team performance

Market Presence & Industry Engagement

• Represent SALT at industry trade shows, conferences, and networking events
• Build and maintain relationships across the cannabis and fintech ecosystems
• Position SALT as a trusted and leading solution provider within the industry

Key KPIs

• Merchant acquisition volume
• Revenue growth vs. targets
• Pipeline health, velocity, and conversion rates
• Close rate and sales cycle efficiency
• Team quota attainment and productivity
• CRM hygiene and forecast accuracy
• Expansion into new verticals and growth channels
• High-scale volume relationships (enterprise accounts, multi-location operators, strategic partnerships driving large transaction volume)

What We’re Looking For

• 8–12+ years of sales leadership experience (fintech, payments, or cannabis preferred)
• Proven success in startup or high-growth environments
• Strong strategic mindset with the ability to execute quickly
• Experience building and scaling national sales teams
• Player-coach mentality with direct revenue ownership
• Industry relationships and network strongly preferred

Comp & Perks

• Robust Annual Bonus Opportunity
• Unlimited PTO
• 100% Employer-Paid Benefits: Medical, Dental, Vision, Life
• 401(k)
• Startup environment: fast-paced, high-impact, and collaborative
• Casual office vibe
• Significant growth potential as the company scales

Why SALT

You’re not stepping into a machine—you’re helping build it.

This role is for someone who wants to own the sales function, define the strategy, and scale something meaningful in an industry that’s still being shaped.