2.0 Performance Marketing Manager - Paid Social (all genders)

As our Performance Marketing Manager for Paid Social, you will be the engine of our new customer acquisition efforts. You will take ownership of the day-to-day management and optimization of our international paid social strategy and budget, working in close partnership with the Head of Performance & Growth. This is a hands-on opportunity to shape Paid Social campaign excellence through innovation and cross-departmental partnerships. You will be a key strategic partner, working at the intersection of data, creative, and technology to drive meaningful growth. Execute and optimize the full-funnel paid social strategy, with a primary focus on driving new customer acquisition at an efficient CPA Manage and deploy a 7-figure annual budget across multiple markets, making data-driven decisions to scale spend effectively and hit ambitious growth targets Manage the campaign architecture on Meta, leveraging features like Advantage+ Shopping, and support our expansion into new channels like TikTok by executing tests and establishing best practices Manage and optimize large, feed-based campaigns at scale, utilizing sophisticated audience and product segmentation to maximize relevance and return Analyze creative performance, identify actionable insights, and support a rigorous testing framework to understand what drives results Dive deep into performance data to understand trends, identify actionable and critical insights, and report on performance to leadership Your profile 3-4+ years of hands-on experience in e-commerce performance marketing, with a strong focus on Paid Social (META is essential) A proven track record of managing and scaling 7-digit budgets across multiple markets and channels While you have strong experience in META, you have hands-on experience with at least one other major paid social channel, such as TikTok, Pinterest Experience with Google Ads is a strong plus A highly analytical and data-driven mindset Strong experience with feed-based advertising, product catalogues, and the specific challenges and opportunities of a large D2C e-commerce business You understand features like conversion lift and incrementality testing, including their insights, practical applications, and limitations in driving actionable performance decisions A genuine passion for performance marketing, with a constant desire to test, learn, and grow your skills Fluency in English is required; proficiency in another major European language, such as French, Spanish, Polish is a strong plus Sunday Natural emerged from a long-standing passion and research in the fields of health, healing, and personal growth. The lack of natural, high-quality products on the market was the original motivation for founding Sunday Natural in 2013. We aim to produce the products we ourselves would love to buy – as natural as possible, absolutely pure, free from any additives, and of the highest quality. In a strategic partnership with CVC, Sunday Natural is now one of Germany's most renowned quality manufacturers, with its own research and development department in Berlin. For the continuous improvement of our products, we collaborate with selected research institutes, scientists, therapists, farmers, and professional associations. We take our ecological responsibility very seriously: that’s why the majority of our product range is vegan. We also take an innovative approach to packaging: most of our products are packaged in glass, making them almost entirely recyclable. Our diverse team in Berlin consists of over 350 employees from more than 45 nationalities and continues to grow – but at a sustainable pace. Our goal is to foster a collaborative, supportive, and inclusive work environment with a diverse group of motivated, talented, and visionary team members. We highly value equality of opportunity and inclusivity, and we would like to particularly encourage women and candidates from under-represented backgrounds to apply, even if you don’t match with 100% of the requirements. Legal Notice