SEO Manager

About Us
Established in March 2018, Bybit is one of the fastest growing cryptocurrency derivatives exchanges, with more than 70 million registered users. We offer a professional platform where crypto traders can find an ultra-fast matching engine, excellent customer service and multilingual community support. We provide innovative online spot and derivatives trading services, mining and staking products, as well as API support, to retail and institutional clients around the world, and strive to be the most reliable exchange for the emerging digital asset class.

Our core values define us. We listen, care, and improve to create a faster, fairer, and more humane trading environment for our users. Our innovative, highly advanced, user-friendly platform has been designed from the ground-up using best-in-class infrastructure to provide our users with the industry's safest, fastest, fairest, and most transparent trading experience. Built on customer-centric values, we endeavour to provide a professional, 24/7 multi-language customer support to help in a timely manner.

As of today, Bybit is one of the most trusted, reliable, and transparent cryptocurrency derivatives platforms in the space.

Role Overview

Bybit is seeking a highly experienced SEO leader to own and scale global organic growth across multiple countries, languages, and large-scale web properties. This is a senior, hands-on leadership role designed for someone who has operated SEO at massive scale, managing more than one million indexed pages, JavaScript-heavy platforms, and complex international site architectures. The role requires strong accountability, clear ownership, and the ability to lead teams while partnering closely with engineering, product, and regional stakeholders.

Key Responsibilities

Global SEO Ownership

Own and execute SEO strategy across multi-country and multi-language websites Manage and optimize 1M+ indexed pages across clustered domains and properties Design scalable SEO architectures for country folders, language variants, subdomains, and large content ecosystems Balance global SEO consistency with local market performance

Technical and JavaScript SEO Leadership

Work hands-on with JavaScript frameworks such as React, Next.js, and Vue Partner closely with engineering teams on rendering strategies including SSR, ISR, and CSR Improve crawlability, indexation, site performance, and Core Web Vitals Lead log-file analysis, crawl budget optimization, and index control at scale

Programmatic, Semantic, and Geo SEO

Design and scale programmatic SEO systems capable of generating thousands to millions of pages Build semantic topic clusters, entity-based content systems, and internal linking frameworks Implement geo-specific and market-specific SEO strategies Ensure content quality governance, index hygiene, and long-term sustainability

AI-Driven SEO and Search Evolution

Leverage AI tools and automation in daily SEO workflows including analysis, content systems, experimentation, and reporting Understand how large language models work and how content is retrieved, summarized, and referenced Optimize Bybit’s content and site structure for AI-powered search and discovery Extend SEO strategy beyond traditional search results into emerging AI-driven surfaces

Leadership, Ownership, and Accountability

Act as the global SEO owner with full accountability for performance and outcomes Lead, mentor, and develop SEO team members and external partners Drive prioritization, execution discipline, and delivery across initiatives Collaborate closely with Product, Engineering, Content, Data, and Regional teams Translate SEO performance into clear business impact for senior leadership

Required Experience and Skills

Must Have

7 to 10+ years of SEO experience with significant exposure to large-scale platforms Proven experience managing more than 1M indexed pages Strong international and multilingual SEO experience Hands-on technical SEO expertise Experience working with JavaScript-driven websites in production Proven programmatic SEO execution Strong ownership and accountability mindset Hands-on team leadership experience Ability to effectively leverage AI in daily SEO tasks and workflows

Strong Plus

Experience in Web3, crypto, fintech, or exchange environments Experience operating in regulated or compliance-driven markets Experience building internal SEO tooling or automation Mandarin speaking ability (not mandatory)

This Role Is Not For

Content-only SEO profiles without technical depth SEOs who have not worked beyond small or mid-sized websites Strategy-only profiles without recent hands-on execution Candidates unfamiliar with JavaScript-heavy platforms If you have operated SEO at massive scale and are excited about the future of search, AI, and global growth, we encourage you to apply and help shape the future of organic growth at Bybit.

Why Join Us
At Bybit, we are committed to fostering a supportive and enriching work environment.
Our benefits include:
- Study Growth Fund: We support your professional development and continuous learning.
- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.