Director of Sales EMEA

Location: Madrid, Spain.

Property: Corporate.

Job Purpose:

This is a critical senior commercial leadership role with dual responsibility:

SHA Spain – Property Commercial Leadership

Full ownership of commercial performance, sales strategy, and revenue growth for SHA Spain.

EMEA Cluster – Revenue Production

Drive and scale EMEA production across all SHA properties (Spain, Mexico, and future openings), ensuring a unified global sales approach.

Main Duties & Responsibilities:

SHA Spain, Commercial Leadership

• Own and drive the full commercial performance of SHA Spain
• Develop and execute a high-impact annual sales strategy
• Expand key segments: luxury leisure, UHNW, corporate wellness, medical referrals, elite sports, and strategic partnerships
• Ensure strong alignment with GM, Revenue, and Contact Center
• Present performance, insights, and opportunities to senior leadership

EMEA Revenue Production

• Own EMEA production across all SHA properties
• Drive both account management excellence and aggressive new business development
• Build and expand strategic partnerships across priority markets
• Lead and maximize performance of regional sales resources
• Ensure seamless coordination with Americas team for global account strategy

Corporate Sales Development

• Scale SHA’s corporate wellness and executive health business across EMEA
• Target: Corporations & executive teams, Family offices & private banks, Luxury brands & partnerships, Sports organizations & high-performance institutions.
• Structure and close long-term, high-value partnerships
• Represent SHA in high-level corporate environments

Market Expansion & Prospection

• Lead entry and expansion in strategic EMEA markets
• Execute targeted roadshows and high-level sales missions
• Represent SHA at key global industry and luxury events

Leadership & Team Development

• Lead SHA Spain Sales team with a high-performance culture
• Hire, coach, and elevate talent
• Drive accountability, execution, and results orientation

Financial Ownership & Performance Management

• Own forecasting, budgeting, segmentation and KPIs
• Drive strong ROI mindset and yield optimization
• Enable data-driven decision-making

Cross-Functional Alignment

• Work closely with:
• Marketing
• Revenue Management
• Contact Center
• Operations
• Medical & Wellness teams
• Ensure full funnel optimization (pipeline → conversion → experience)

Brand Representation

• Act as a senior ambassador of SHA
• Represent the brand across EMEA with credibility, sophistication and alignment with our positioning
• Maintain a strong personal presence in key networks and communities

Job Profile:

Experience

• 10+ years in senior sales leadership roles within luxury hospitality (mandatory)
• Proven track record of delivering sustained, ambitious growth (YOY revenue expansion, market penetration, pipeline build)
• Strong exposure to EMEA markets
• Established network across luxury travel, corporate, UHNW and strategic partners
• Experience in wellness, longevity or health-related propositions is a strong plus

Competencies

• Strong commercial acumen and negotiation capabilities
• Strategic + execution-oriented (builder mindset)
• Highly driven, ambitious and results-oriented
• Intrapreneurial and ownership mindset
• Hands-on, proactive, and resilient
• Excellent communication and influencing skills

Languages

• English: mandatory
• Spanish: highly valued
• Additional languages: a plus

What We Offer

• Opportunity to play a key role in SHA’s global expansion
• Join one of the most recognized brands in health optimization and longevity
• High-impact, entrepreneurial environment
• Competitive compensation aligned with seniority and performance
• Significant career growth within a fast-scaling international group