Senior Account Executive - Omnichannel / Shopper Marketing

OMNICHANNEL SENIOR ACCOUNT EXECUTIVE

We’re looking for an Omnichannel Sr. Account Executive who is ready to grow their career in CPG Shopper Marketing / Omnichannel activation and drive meaningful impact for our client’s brands and within our agency. In this role, you’ll partner closely with client and internal teams to manage and assist in projects end-to-end from planning and budgeting to flawless execution and measurement. We’re looking for someone who is detail-oriented, a go-getter, highly organized, and confident in building strong working relationships.

At TWG, we’re small by design and big in impact. That means agility, collaboration, and the ability to juggle multiple projects without missing a beat. If you’re ambitious, adaptable, and eager to grow, we’d love to meet you.

What You’ll Bring:

• Knowledge and experience of CPG Shopper marketing within National / Regional Grocery, Mass, and/or C-store / convenient channels; Kroger experience is desired

• Knowledge and experience of Retailer Media Networks (RMN), in-network retailer vendor partners and 3rd party vendor solutions; 84.51 and KPM experience is desired

• Full understanding of Shopper / Omnichannel program life cycle (sell-in through sell-through)

• Proactive management of project timelines and tasks

• Ability to troubleshoot, be a proactive thinker and problem-solver

• Coordination and partnership with retailer marketing departments, external vendors, retailer contacts, other CPG brands, and agency partners

• Financial proficiency with budgeting, invoicing, tracking, and reconciliation

• Active participation in both internal and client status calls

• Team collaboration, while exhibiting a high-level of personal responsibility and commitment

• Demonstration of presentation skills, both written and verbal

• Curiosity and a desire to learn and stay on top of industry trends

• A combination of self-starter and team-player mindsets; contribute to agency initiatives and culture

Candidate Requirements:

• Education: Four-year Degree in marketing, communication, or related field

• Experience: 2-5 yrs Agency or CPG / Client Service, preferably with Kroger experience

• Job Type: Full-time, preferably Dallas-based with hybrid in-office schedule

• Analytical and problem-solving skills

• Must be proficient in Microsoft Suite

• Positive, can-do attitude with a commitment to client and agency needs

About Us:

Founded in 1989, TWG is based in Dallas, TX and is a National Promotions & Omnichannel Marketing agency with 30+ year successful track record of working with best-in-class CPG brands across many categories. TWG provides expertise across a multitude of disciplines, resulting in fully integrated promotion plans that reach consumers at various touchpoints throughout the shopping journey. We are a small, tight-knit, make-it-happen agency with endless opportunities for growth and development!