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TP-Link Canada Inc. Linkedin · Posted 14d ago

Senior Sales Executive, Business Solution

Richmond Hill, Ontario, Canada

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We are hiring! About us https://www.tp-link.com/ca


Headquartered in the United States, TP-Link is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.


Established over 15 years ago, TP-Link Canada Inc. operates as the Canadian subsidiary, embodying values of professionalism, innovation, excellence, and simplicity. At TP-Link Canada, we cultivate a dynamic and forward-thinking work environment where every team member is valued, supported, and encouraged to thrive.


Join us in driving the future of connectivity — we’re passionate about what we do!


We are seeking a confident and motivated Senior Sales Executive, Business Solution to join our growing team. This role owns the full sales cycle for mid-market and enterprise customers - from prospecting and needs discovery to solution demonstration, proposal, negotiation, and handoff to customer success.


Thank you in advance for your interest in TP-Link. We look forward to reviewing your resume!


Location: On-site | 88 Fulton Way, Richmond Hill, ON

Type: Full-Time | Base + Bonus + Group Insurance Benefits + Paid Time Off

Base Salary Range: $85,000 - $95,000 (Salary is based upon candidate’s experience and qualifications, as well as market and business considerations).


Job Requirements:


  • Bachelor’s degree in business, marketing, communications, economics, or equivalent relevant work experience.
  • 5+ years of progressive B2B sales experience, including direct experience managing a quota and working enterprise or mid-market accounts.
  • Proven track record of achieving or surpassing sales quotas.
  • Proven track record closing multi-stakeholder deals.
  • Advanced CRM proficiency (Salesforce preferred) - pipeline management, forecasting, reporting, and automation best practices.
  • Proven experience with consultative and solution selling frameworks for B2B / enterprise accounts.
  • Experience running and evaluating POCs, pilots, and technical demos in collaboration with solutions engineers or product specialists.
  • Familiarity with sales engagement tools (Outreach, SalesLoft), demo platforms (Zoom, Webex), and collaboration tools (Slack, Google Workspace, Microsoft 365).
  • Competency with presentation software (PowerPoint/Google Slides) and the ability to craft executive-level decks and proposals.
  • Knowledge of CRM integrations, CPQ tools, and basic understanding of legal/finance contract workflows.
  • Strong consultative selling skills.
  • Data-informed, comfortable with complex deal cycles and RFPs.
  • Strong contract and commercial negotiation skills including pricing, SOWs, and licensing models.
  • Demonstrated ability to manage multi-stakeholder procurement cycles and respond to RFPs and RFIs effectively.
  • Excellent sales analytics skills - comfortable using data to prioritize accounts, model outcomes, and produce actionable forecasts.
  • Strong consultative communication and active listening - able to discover underlying business needs and craft persuasive solutions.
  • Outcome-oriented mindset with resilience, persistence, and a bias for action in complex, long-cycle sales environments.
  • Exceptional stakeholder management and interpersonal skills; adept at building trust with executives and technical teams.
  • Strategic thinker with excellent prioritization, time management, and territory planning abilities.
  • Collaborative team player who partners effectively with marketing, product, customer success, and operations.
  • High emotional intelligence and the ability to adapt messaging and approach to diverse customer personalities and cultures.
  • Problem-solving orientation with the ability to anticipate objections and develop creative win-win solutions.
  • Results-driven and accountable - consistently tracks metrics, accepts feedback, and iterates on approach.
  • Strong presentation and storytelling skills for both technical and executive audiences.
  • Comfortable with ambiguity and rapid change in product, market, or go-to-market motions.
  • Eligibility to work in Canada.


Essential Duties & Responsibilities:


  • Build, manage, and expand a high-quality sales pipeline by proactively sourcing and qualifying new B2B leads using outbound prospecting, warm inbound follow-up, referrals, and marketing-sourced opportunities.
  • Execute consultative sales conversations to uncover customer business objectives, pain points, decision-making processes, and success criteria; craft tailored solutions that align product capabilities to client outcomes.
  • Deliver compelling product demonstrations and proof-of-value sessions that clearly show ROI, use cases, and technical fit for prospective enterprise customers and cross-functional stakeholders.
  • Prepare, present, and negotiate commercial proposals, statements of work (SOWs), and contracts; manage stakeholder expectations to close deals while protecting margin and contractual compliance.
  • Consistently achieve or exceed monthly, quarterly, and annual revenue quotas through disciplined pipeline coverage, deal progression, and timely closing strategies.
  • Manage complex, multi-stakeholder sales cycles including procurement, IT, legal, and business leaders; develop account plans to accelerate decision-making and shorten sales cycles.
  • Use CRM (Salesforce, HubSpot, or similar) to document activity, update opportunity stages, forecast accurately, and maintain pipeline hygiene for predictable revenue reporting.
  • Develop territory and account strategies including target account lists, ideal customer profile (ICP) mapping, outreach plans, and prioritized engagement tactics to maximize conversion and deal size.
  • Conduct competitive analysis and positioning, articulating product differentiation against competitors in calls, proposals, and negotiation scenarios.
  • Collaborate with marketing to convert demand generation programs into qualified pipeline; provide feedback on messaging, case studies, and campaign effectiveness.
  • Work with product and engineering teams to relay prospect requirements, prioritize feature requests, and secure beta or pilot opportunities that demonstrate product-market fit.
  • Lead complex contract negotiations including pricing, payment terms, licensing structures,
  • renewals, and SLAs in coordination with legal and finance.
  • Create and deliver high-quality proposals, RFP responses, and executive summaries tailored to customer needs and procurement processes.
  • Maintain up-to-date knowledge of product roadmaps, industry trends, regulatory considerations, and customer use cases to provide strategic consultative advice.
  • Drive upsell and cross-sell opportunities inside existing accounts by identifying expansion triggers, usage gaps, and additional product fit in partnership with account management or customer success teams.
  • Prepare and present sales forecasts, pipeline reviews, and weekly activity reports to sales leadership; highlight blockers and recommended actions to advance deals.
  • Coordinate proof-of-concept (POC) pilots and trials by aligning internal resources, defining success metrics, and ensuring timely execution and evaluation.
  • Attend industry events, trade shows, webinars, and networking forums to generate leads, represent the company, and gather market intelligence.
  • Maintain high standards of CRM data quality, ensuring contacts, activities, and opportunity details are current and actionable for the broader GTM organization.
  • Develop pricing strategies and packaging recommendations for prospects, balancing competitiveness with company margin and long-term account potential.
  • Identify and mitigate deal risks by mapping champions, influencers, and blockers; create pursuit plans and escalation paths to secure executive sponsorship.
  • Partner with finance and operations to ensure clean order entry, accurate billing setup, and smooth transition from contract signature to onboarding.
  • Track and optimize sales metrics (conversion rates, sales cycle length, average deal size, win rate) and apply continuous improvement to personal selling processes.
  • Support marketing and product teams by providing customer insights, competitive intelligence, and prioritized feature requests gathered during customer interactions.
  • Participate in customer implementation kickoff meetings to ensure smooth handoff and alignment on success criteria with Customer Success Managers.
  • Provide high-quality feedback on sales enablement materials — scripts, battlecards, case studies, and playbooks — based on frontline learnings.
  • Take part in cross-functional strategy sessions to help shape pricing, packaging, and go-to-market approaches for new verticals or products.
  • Contribute to the creation and maintenance of sales templates, proposal libraries, and demo environments to improve team efficiency.
  • Respond to ad-hoc requirements like executive briefings, partner co-selling meetings, and internal training sessions.
  • Support pilot and POC evaluation processes by collecting success metrics and customer testimonials for future sales motions.
  • Assist in developing partner and channel relationships where applicable, identifying co-selling opportunities and joint value propositions.
  • Frequent provincial/ interprovincial travel will be required.


In Accordance with the Accessibility for Ontarians with Disabilities Act (AODA), TP-Link Canada strives to ensure that all recruiting processes are non-discriminatory. If you require accommodation, please advise HR in advance of attending the interview.


All personal data being collected will be treated in strict confidence and used for recruitment purposes only.


TP-Link Canada is not using artificial intelligence to screen, assess, and/or select applicants.


Only candidates selected for an interview will be contacted. All other applicants are thanked for their interest.

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