PR Senior Account Executive Bilingual (Tourism Clients)

About the Job

We need a Senior Account Executive to lead all the fundamental aspects of client account and team management, supervise account work performed by junior staff, offer "out of the box" ideas to address clients' opportunities, identify new business prospects, lead brainstorms and draft proposals, and specialty write and handle strategic media and third-party relationships.

Responsibilities

• Manage day-to-day client project work and produce quality client deliverables
• Provide tactical support for multiple clients’ accounts
• Identify and pursue business opportunities with existing clients; supports the tourism area of expertise in all efforts towards achieving new business KPIs.
• Develop strategic media angles for major outlets; enhance key relationships with major media contacts
• Build relationships with third-party influencers and internal business partners to meet client needs
• Develop and manage project budget; supervise billing, activity/status reports and timely completion of timesheets
• Support and execute communications campaigns, playing a key role in client account planning and strategy
• Develop media relations strategy, seeking high-level placements in print and broadcast media
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
• Manage intense cycles of media inquiries as well as proactive relationships with key national and international media/influencers
• Oversee operational performance of accounts, ensuring quality work, and deadline and budget adherence
• Acts as client lead when appropriate; addresses client issues thoughtfully and effectively

Skills

• Excellent oral, editing and written communications skills in both English and Spanish
• Supervisory and team management skills
• In-depth analytical skills; strategic thinking abilities
• Ability to upsell new business and manage clients
• Ability to supervise multiple tasks simultaneously and work well under pressure
• Ability to establish relationships with media channels and experience in developing pitch ideas and story development

Experience & Qualifications

• BA or BS degree; graduate degree in business, communications, public relations, etc.
• Detailed knowledge of media relations from key trade publications to national outlets
• A minimum of three (3) years of work experience in professional services firm, journalism, public relations communications or related field
• Specific knowledge of the travel industry; experience working with travel and entertainment clients

About Newlink

At Newlink, we believe in the power of connections. We are a strategic consulting firm that helps organizations transform challenges into opportunities through innovation, collaboration, and purpose-driven strategies. With a presence in the U.S., Latin America, and Europe, our multicultural team shares a passion for generating real impact through engagement.