Key Account Manager Quick Commerce Marketing

Role Overview:

This role will be responsible to lead growth and visibility initiatives across quick commerce platforms such as Blinkit, Zepto, Swiggy Instamart, and other emerging channels. He/ She will focus on driving platform marketing, consumer visibility, campaign planning, media optimization, and growth acceleration for the brand’s portfolio within the quick commerce ecosystem.

Role & Responsibilities:

Platform Marketing & Growth:

• Develop and execute platform-specific marketing strategies to drive traffic, conversions, and sales growth.
• Plan monthly promotional calendars aligned with business priorities and platform opportunities.
• Drive visibility initiatives including banners, sponsored ads, homepage placements, search optimization, and category amplification.
• Collaborate with platform teams to maximize participation in thematic, seasonal, and mega campaigns.

Campaign Planning & Execution

• Lead end-to-end execution of quick commerce marketing campaigns and activations.
• Coordinate with brand, creative, and performance marketing teams for campaign assets and communication.
• Ensure timely execution of offers, combos, product launches, and visibility campaigns across platforms.
• Track campaign effectiveness and optimize based on real-time performance data.

Media & Performance Optimization

• Manage platform media spends and optimize ROAS across quick commerce channels.
• Analyze campaign metrics including impressions, CTR, conversion, CAC, repeat rate, and basket size.
• Drive customer acquisition and retention initiatives through platform-led marketing programs.
• Recommend growth opportunities through audience targeting, search trends, and category insights.

Account & Stakeholder Management

• Build strong working relationships with platform category and marketing teams.
• Negotiate marketing visibility opportunities and joint business plans with partners.
• Present business reviews and growth plans to internal and external stakeholders.
• Coordinate with supply chain and operations teams to ensure product availability during campaigns.

Analytics & Reporting

• Prepare weekly and monthly marketing performance reports.
• Monitor competitor activities, pricing trends, and category movements.
• Use data-driven insights to improve campaign efficiency and customer engagement.
• Identify opportunities for assortment expansion and platform growth

Experience Needed: 3–6 years of experience in Ecommerce Marketing or Quick Commerce Growth roles. Prior experience in D2C, FMCG, Beauty, Wellness, or Nutraceutical brands preferred.

Qualification: Bachelor’s degree in marketing, Business, Ecommerce, or related field.

Desire Candidate Profile:

• Strong understanding of quick commerce ecosystem and platform marketing levers.
• Hands-on experience with campaign planning, media optimization, and growth analytics.
• Strong communication, analytical, and stakeholder management skills.
• Proficiency in Excel, reporting tools, and ecommerce dashboards.