U.S. Grocery Key Account Manager

About TWIGZ Pretzels

Founded in 2019, TWIGZ Craft Pretzels has rapidly emerged as one of North America’s fastest-growing premium snack brands, now available in over 25,000 retail locations across the U.S. and Canada. But we’re not just making pretzels, we’re redefining the category. With bold, crave-worthy flavors, disruptive branding, and strong retail performance, TWIGZ is bringing new energy to the salty snack aisle while building strategic, growth-driven partnerships with leading grocery retailers across North America.

The Opportunity

We're seeking an experienced and results-driven U.S. Key Account Manager to lead & execute our growth strategy across U.S. grocery channels. Based in Mississauga, this role is critical to driving our expansion, building retailer partnerships, and achieving ambitious sales targets in the highly competitive grocery landscape.

What You'll Do

Strategic Account Leadership

• Develop and execute comprehensive Customer Business Plans with key retail partners to drive mutual growth

• Achieve targeted sales and market share growth based on annual and quarterly objectives

• Secure new distribution in stores and regional chains while expanding partnerships with major retailers

• Position TWIGZ competitively against category leaders through fact-based selling and category insights

• Manage broker partners and field sales teams to drive flawless execution

Performance & Trade Management

• Leverage syndicated data (Circana, Nielsen, SPINS) to drive insights and optimize per-store sales performance

• Optimize trade spend ROI, manage promotional budgets, and develop data-driven pricing strategies

• Manage promotional calendars and track performance to maximize sales lift and profitability

• Use revenue growth management capabilities including forecasting and annual operating plans

Partnership & Innovation

• Build strategic relationships with buyers and retail partners at all organizational levels

• Lead new product launches, secure listings, and drive trial through effective merchandising and promotional support

• Collaborate cross-functionally with marketing, supply chain, finance, and operations to deliver seamless solutions

• Negotiate favorable terms, secure secondary placements and high impact promotional opportunities

What We're Looking For

Required Qualifications

• Minimum 8 years in Key Account Management with direct U.S. grocery retailer responsibility

• Proven track record achieving sales targets and securing new distribution in grocery channel

• Strong category management expertise with ability to use syndicated data (Circana, Nielsen, SPINS) to drive strategy

• Experience in revenue growth management (RGM), demand forecasting, and building customer annual operating plans

• Proficiency in Excel, PowerPoint, retail analytics platforms, and POS data analysis

• Strong negotiation skills with proven ability to secure favorable terms and manage trade spend effectively

• Bachelor's degree in Business, Marketing, or related field strongly preferred

Preferred Qualifications

• Experience in the salty snacks category (pretzels, chips, crackers, etc.) is a strong asset

• Established relationships with key grocery buyers at major U.S. and retailers

• Experience working with broker partners and field sales teams in the CPG industry

• Experience with emerging or fast-growing CPG brands

• Strong understanding of retailer programs, systems, and requirements

• Knowledge of category management fundamentals and retail analytics platforms

Why Join TWIGZ?

• Be part of a fast-growing, innovative brand disrupting the salty snack category

• Thrive in a dynamic, entrepreneurial environment where you can make immediate impact

• Opportunity to shape the growth strategy for a dynamic emerging brand

• Competitive compensation package with performance-based incentives

• Collaborative, entrepreneurial culture that values results and innovation

• Direct impact on company growth and market expansion

Location & Travel

• Location: In-office position based in Mississauga, ON

• Travel: Approximately 10% travel to U.S. and Canadian markets

Ready to drive the next phase of growth for TWIGZ Craft Pretzels?

We're looking for a strategic, ambitious sales professional who thrives in a fast-paced environment and has a proven track record of building retailer partnerships and driving revenue growth. If you're passionate about the CPG industry and ready to make an impact, we want to hear from you.

To Apply: Please submit your resume and a brief cover letter highlighting your relevant grocery retail experience and key achievements.