Senior Product Manager

Senior Product Manager

Summary

We are seeking an experienced Senior Product Manager with a strong technical foundation to drive product strategy and execution across our direct-to-consumer and B2B e-commerce platforms. The ideal candidate combines hands-on software development experience with proven product management expertise, enabling them to bridge the gap between technical teams and business stakeholders. This role requires a strategic thinker who can translate complex market needs into actionable product roadmaps while managing cross-functional teams to deliver exceptional customer experiences.

Key Responsibilities

Product Strategy & Roadmap Development

• Define and own the strategic product roadmap for both DTC and B2B e-commerce channels, aligning initiatives with company objectives and market opportunities
• Conduct market research, competitive analysis, and customer discovery to identify product opportunities and validate assumptions
• Develop and communicate product vision and strategy to executive leadership and cross-functional teams
• Balance short-term wins with long-term strategic initiatives to drive sustainable growth

Prioritization & Planning

• Establish and maintain a data-driven prioritization framework to evaluate and sequence product initiatives based on business impact, customer value, and technical feasibility
• Lead sprint planning, backlog grooming, and release planning activities in collaboration with engineering teams
• Make difficult trade-off decisions between competing priorities while managing stakeholder expectations
• Define success metrics and KPIs for each initiative and track progress against goals

Requirements Development & Documentation

• Translate business objectives and user needs into detailed product requirements, user stories, and acceptance criteria
• Create wireframes, user flows, and functional specifications to clearly communicate product vision to design and engineering teams
• Leverage technical background to assess technical feasibility and provide meaningful input on architecture and implementation approaches
• Collaborate with UX/UI designers to ensure intuitive and seamless user experiences across web and mobile platforms

Stakeholder Management

• Build and maintain strong relationships with internal stakeholders including sales, marketing, operations, customer success, and executive leadership
• Facilitate alignment meetings, product reviews, and decision-making forums with cross-functional partners
• Communicate product updates, roadmap changes, and progress transparently and regularly
• Manage expectations and negotiate scope, timelines, and resource allocation across competing priorities

Cross-Functional Leadership

• Work closely with engineering, design, and QA teams throughout the product development lifecycle
• Lead product discovery sessions, design sprints, and retrospectives to continuously improve processes
• Serve as the voice of the customer within the organization, advocating for user-centric solutions
• Mentor junior product team members and contribute to building a product-driven culture

Performance & Optimization

• Monitor product performance metrics, user analytics, and customer feedback to identify opportunities for improvement
• Lead A/B testing and experimentation efforts to optimize conversion, retention, and engagement
• Analyze data to inform product decisions and demonstrate ROI of product initiatives

Required Experience & Qualifications

Experience

• Minimum 4 years of product management experience, preferably in e-commerce / retail domain
• Prior experience as a software developer or software engineer (minimum 2-3 years preferred)
• Proven track record of successfully launching and scaling digital products from concept to market
• Experience managing complex, multi-stakeholder product initiatives with competing priorities
• Demonstrated success in building and executing strategic product roadmaps

Technical Skills

• Strong technical acumen with ability to understand system architecture, APIs, databases, and integrations
• Proficiency in modern development methodologies (Agile, Scrum, Kanban)
• Familiarity with e-commerce platforms, payment systems, order management, and fulfillment technologies
• Experience with product management tools (Jira, Productboard, Asana, or similar)
• Comfort with analytics platforms (Google Analytics, Amplitude, or similar)
• Understanding of web and mobile technologies, responsive design, and accessibility standards

Business & Strategic Skills

• Exceptional analytical and problem-solving abilities with data-driven decision-making approach
• Strong understanding of e-commerce business models, conversion optimization, and customer lifecycle management
• Experience with both DTC and B2B sales models and their unique requirements
• Ability to translate business objectives into technical requirements and vice versa
• Financial acumen including experience with business cases, ROI analysis, and budget management

Soft Skills

• Outstanding communication skills with ability to articulate complex technical concepts to non-technical audiences
• Proven stakeholder management and influencing skills across all organizational levels
• Strong leadership presence with ability to drive consensus and alignment
• Excellent project management and organizational skills with attention to detail
• Customer-obsessed mindset with passion for delivering exceptional user experiences
• Adaptability and comfort with ambiguity in a fast-paced, evolving environment

Education

• Bachelor's degree in Computer Science, Engineering, Business, or related experience

Preferred Qualifications

• Experience with enterprise B2B e-commerce platforms and complex procurement workflows
• Knowledge of marketplace dynamics, multi-vendor platforms, or subscription business models
• Familiarity with personalization engines, recommendation systems, or AI/ML applications in e-commerce