Account Manager

About the Company

We're looking for a versatile Marketing & Brand Manager to lead our holistic growth strategy. You will be responsible for defining our brand identity, overseeing high-quality production (F&B/Creative), and managing high-performance digital campaigns. The ideal candidate thrives in a "phygital" environment—seamlessly blending online digital dominance with impactful offline events and PR.

About the Role

As a Marketing & Brand Manager, you will play a crucial role in shaping our brand and driving our marketing initiatives.

Responsibilities

• Brand Stewardship & Creative Direction: Maintain the brand’s visual and tonal integrity across all touchpoints. You will oversee the creative pipeline, ensuring that all F&B/Product production (photography, videography, and styling) meets premium standards and resonates with our target demographic.
• Full-Funnel Digital Management: Lead the strategy for all digital platforms (Social Media, Web, Email). You will be responsible for the "always-on" organic presence while ensuring the brand remains relevant to shifting algorithm trends.
• Performance Marketing & Ads Optimization: Manage and optimize paid budgets across Meta, Google, and emerging platforms. You must be able to audit ROAS (Return on Ad Spend) and adjust targeting strategies to minimize acquisition costs.
• Integrated Offline & PR Strategy: Conceptualize and execute offline activations, pop-ups, and events. You will act as the primary point of contact for PR agencies and media partners, securing earned media coverage and high-value strategic partnerships.
• Cross-Functional Collaboration: Coordinate with the product/kitchen team for seasonal launches and the sales team to ensure marketing efforts translate directly into revenue.

Qualifications

• Minimum of 5 years of proven experience in food and beverage marketing, including event promotions and campaign management
• Strong background in event marketing and execution, from concept development to post-event reporting
• Excellent command of both traditional and digital marketing strategies and tools
• Highly organized with strong project management and multitasking abilities
• Exceptional verbal and written communication skills, with the ability to translate strategy into clear, actionable plans
• Collaborative, resourceful, and results-oriented team player
• Hands-on experience with marketing tools such as Meta Ads Manager, Google Analytics, Mailjet, and Asana
• Bachelor’s or Master’s degree in Marketing, Communications, or a related field
• Fluent in English; additional languages are a plus

Required Skills

• Production Oversight: Experience managing professional shoots; an "eye" for aesthetics in F&B or lifestyle content.
• Technical Ads Mastery: Proven track record of managing five-figure monthly ad spends with a focus on conversion and attribution.
• Relationship Management: Strong networking skills for negotiating PR cooperation and managing external vendors/influencers.

Preferred Skills

• Proactive and go the extra mile
• Strong drive for results
• Hands-on experience managing agencies and vendors
• Prior agency background is highly preferred
• Proficient in digital marketing

Pay range and compensation package

Salary range: THB 65,000 – 70,000+ (negotiable based on experience and qualifications)

Equal Opportunity Statement

We are committed to diversity and inclusivity in our hiring practices.