Head Web Developer

Overview

At The Roadmap, we’ve built over 300 websites for Irish and UK businesses and are now expanding into Spain and beyond. We’re looking for a Head Web Developer to lead our website delivery team, manage technical quality across all builds, and support the next phase of our growth, from websites to custom apps and Web UI development.

This is a hybrid freelance role based in Madrid, joining a skilled, long-term team working on WordPress and Web UI projects. You’ll take ownership of website quality and development standards, collaborate closely with designers and developers, and help shape our growing platform. There’s a clear pathway to a full-time leadership role with more responsibility, autonomy, and long-term rewards.

If you’re a capable, proactive developer who enjoys problem-solving, system improvement, and leading by example, this role offers long-term growth, leadership, and even future equity opportunities.

What You’ll Do

You’ll work with our developers, designers, and project leads to:

• Oversee the quality, functionality, and reliability of all client websites.
• Manage, mentor, and review work of our junior web developer.
• Build and maintain WordPress + Elementor websites (and Shopify).
• Handle hosting, domains, DNS, backups, security, and plugin setup (SiteGround and Hostinger primarily).
• Manage custom tasks and troubleshooting, speed, layout, integration, database, and API issues.
• Investigate and fix website errors or malware issues, identify causes, and document prevention steps.
• Support account managers by diagnosing client-reported issues and providing clear, quick solutions.
• Contribute to internal projects: our Web UI, client dashboard, and automation systems (integrating tools like Google Workspace, Monday.com, Slack, etc.).
• Stay current with AI tools, automations, and web innovations that make development faster and smarter.

You Should Have

• 5+ years of hands-on development experience (WordPress/Elementor essential).
• Strong understanding of HTML, CSS, JavaScript, and ideally PHP (bonus if familiar with Python).
• Solid knowledge of hosting platforms like Siteground, WordPress, Elementor, CPanels, database management, and troubleshooting.
• Ability to audit, debug, and optimise websites without relying on online guides.
• Experience managing a small development team or reviewing others’ work.
• Excellent communication skills, able to explain issues clearly to non-technical teammates.
• Actively getting involved within AI, automation, and system efficiency.
• A proactive, reliable mindset, your team knows you’ll handle problems calmly and thoroughly.

What Makes This Role Different

• Leadership role within a fast-growing international team.
• Direct collaboration with a senior programmer on app and Web UI projects.
• Focused on quality, not quantity, we prefer doing things properly once.
• Real opportunity for shares/equity, career progression, and creative input.
• Learn, innovate, and grow with a team that embraces change and AI.

Benefits & Package

• Hybrid work with flexibility for Madrid-based developers.
• Competitive pay based on experience level
• Performance bonuses and clear salary review process.
• Long-term equity opportunities for high performers.
• Access to premium AI tools, pro plugins, and hosting accounts.
• Supportive, international team with a strong culture of learning and collaboration.

About The Roadmap

Founded in 2019, The Roadmap is a digital marketing agency that builds tailored growth strategies for real-world businesses. We cover everything from SEO and content to websites, ads, email campaigns, PR, and recruitment. Based in Madrid and led by an Irish team, we work closely with clients across Ireland, Spain and the UK to help them attract, convert, and retain more customers, with strategies that actually work.

Our Team

We’re a team of international young professionals aiming to make marketing refreshingly simple for businesses and brands.

Our Values

We go above and beyond to exceed your expectations, constantly innovating with our marketing roadmap to stay ahead of the curve.

More about us