Brand Manager

Starting Salary: $75,000 to 95,000 yearly

Join a dynamic, energized team of marketing and sales professionals where you have the opportunity to contribute to the development and growth of an exciting brand portfolio. From consumer-centric strategy development and creative ideation to media management, promotional activations and performance measurement, become a member within New York’s Most Awarded Destination Resort and CNY’s growing tourism and retail industry.

This role will support a portfolio of brands under Turning Stone Resort Casino and Turning Stone Enterprises. As the Brand Manager, you will be responsible for supporting The Brand Strategy Managers in developing and maintaining brand integrity across all marketing initiatives and communications. The brand manager collaborates across the organization, leading agencies and teams to execute marketing campaigns that support business goals and objectives.

The Brand Manager will have the opportunity to lead marketing and brand initiatives for their designated brand portfolio while also assisting and supporting larger brand and marketing projects under the direction of the Brand Strategy Manager and Director of Enterprise Marketing. This role offers an exciting opportunity to contribute to the organizations marketing initiatives and chart a rewarding career path in the vibrant field of marketing.

What does a Brand Manager do?

• Working with the Brand Strategy Manager, develop and execute marketing strategies for new and existing brands to grow target market share, increase sales revenue, attract new guests, increase guest retention, and enhance upsell/cross-sell opportunities.
• Plan and manage advertising and media executions on all paid and owned channels including but not limited to mainstream, digital and social streams.
• Work collaboratively with a team of marketing professionals to execute campaign tactics including promotional programs, digital communications, CRM and sales support.
• Actively support marketing campaign management over the guest lifecycle from inception, to launch, to evaluation of results and future opportunity ideation alongside Brand Strategy Manager.
• Own and serve as the point person on all governance of brand marketing priorities for a select group of business lines including on-property owned assets, website assets, email content priorities, entertainment needs, partnership communications, corporate initiatives and general communication.
• Provide mentorship and guidance to junior members of the team including Marketing Coordinators.

We are Turning Stone Enterprises, a dynamic organization with a diverse range of business operations. Among our prominent offerings is the Turning Stone Resort Casino, which has received the prestigious Best of New York Gaming Resort award for an impressive six consecutive years. Complementing this flagship property, we operate satellite casinos like YBR Casino & Sports Book, Point Place Casino, and The Lake House at Sylvan Beach. Beyond gaming and hospitality, our portfolio also includes convenience stores, three 18 hole PGA-level golf courses, and other unique ventures.

Work Experience

To be successful as a Brand Manager, you'll need:

• Bachelor’s degree in Marketing, Business or related field.
• Successful candidates typically have four or more years’ experience with increasing brand responsibility which include advertising, brand strategy, marketing, project management, preferably in the hospitality industry, and including various product lines, a high volume of sales and budgeted marketing dollars.
• Excellent communication skills, project management efficacy– highly organized, results oriented, and able to take initiative and lead projects.
• Ability to work independently and as a team; ability to manage multiple projects and staff, including freelancers and vendors.
• General computer application proficiency (spreadsheets, word processing).
• Superb written and verbal communication skills.
• Ability to stand/walk for long periods of time and lift up to 11 - 20 pounds.

• Positivity – Team members who are passionate to learn, energetic to hit the ground running and willing to grow in a professional, team-oriented environment with a focus on guest service.
• Growth Opportunities – We offer a successful journey, including hands-on training and support to advance your career.
• Empowerment – We believe in our team members. With learning opportunities, career growth potential and recognition of outstanding performance, we encourage our team to take pride in their work.

Why choose Turning Stone Enterprises?

• Paid weekly
• Variety of schedules
• Paid time off
• Tuition assistance
• Career-building professional development
• Discounts from dining to fuel to concerts
• Team Member appreciation events
• Quality healthcare and dental benefits
• A robust 401k retirement plan
• Dealer School
• Finance Scholarship Program

At Turning Stone Enterprises, we prioritize the well-being and professional growth of our team members by offering an extensive array of benefits. From comprehensive medical, dental, and vision plans to a 401(k) and life insurance, we ensure your health and financial security. Our work-life balance support includes paid time off, paid holidays, and team member assistance programs. We’re also committed to wellness, with various programs and an upcoming 5,000-square-foot onsite medical center.

With over 4,500 team members across Central New York, we focus on delivering exceptional experiences for both our guests and staff. Our resources include training programs, complimentary shuttles, and career development initiatives, helping you reach your professional goals. Whether you're starting your career or advancing it, join us for a rewarding journey of growth and success at Turning Stone Enterprises. We look forward to welcoming you to our team!