Senior Manager of Growth Marketing

Why Onshore

Onshore is a technology company that is transforming the tax consulting industry. Companies spend months chasing documentation, risk audits, or leave meaningful tax incentives

unclaimed. We’ve built a new approach that combines AI with human expertise to identify, validate, and defend tax positions with real evidence. If you want to work on real problems, own meaningful outcomes, and collaborate with great people, you’ll do well here.

Why This Role Exist

sMarketing at Onshore is building the systems that will define the next phase of growth. Not a collection of disconnected campaigns. A real demand engine. This is the first dedicated growth hire, reporting directly to the Head of Marketing. You'll own demand generation end-to-end: setting direction, building systems, and driving execution across paid, content, and campaign architecture. You won’t be doing it alone. You’ll work closely with the Head of Marketing, Sales, Client Success, and agency partners

.
What You'll O

• wnBuild a repeatable content engine, from ideation to distribution, that compounds over ti
• mePartner with our paid media agency to set goals, monitor performance, and drive toward efficient pipeline contributi
• onDevelop campaign architecture that connects audience segmentation, creative, and landing experienc
• esImprove conversion across the lead to meeting to SQL funn
• elDocument a GTM playbook that can extend to new verticals and products as we gr

ow
What Success Looks Like at 12 Mon

• thsA demand engine that runs predictably, not just campaign to campa
• ignMeasurable improvement in cost per qualified opportun
• ityClear vertical positioning that shows up consistently across chann
• elsA GTM framework documented well enough to hand off or replic

ate
Who You

• Are5+ years in growth or marketing, ideally with some experience in a lean B2B environ
• mentYou've owned a demand gen function before, not just contributed to
• oneComfortable across paid, content, and campaign operations without needing a specialist for every
• taskStrong with data: you form hypotheses, test them, and know what the numbers are telling
• youFluent with modern marketing tools and AI-assisted workflows; you find ways to do more with
• lessStrong creative instincts and narrative cla
• rityRevenue-oriented: you care about pipeline, not just impress
• ionsHigh agency, low

ego
What to E

• xpectYou'll report to the Head of Marketing; this is a true strategic partnership, not a hand-off
• modelYou'll work closely with our paid media agency on day-to-day execu
• ctionIndividual contributor role today, with a realistic path to building a small team as we

scale
Life at O

• nshoreWe offer competitive compensation aligned with impact. The base salary for this role ranges from $160,000 – $18
• 0,000.Medical, dental, and vision co
• verageFSA and HSA o
• ptionsPaid parental
• leaveUnlimited PTO. Take the time you need to reset and do your best

work.
How

we workWe’re building in person in New York City. In the office Monday through Thursday and remote on Friday. The team moves quickly, works closely, and holds a high bar for execution. You’ll be surrounded by people who care deeply about what they’re building and expect th