Product Manager, Tokyo, Japan

We are seeking a highly motivated Product Manager to support product and marketing activities for a luxury skincare brand in the Japan market. This role is ideal for an early-to-mid career professional with a strong marketing mindset, hands-on local launch experience, and solid sales forecasting skills. The position focuses on local launch planning, campaign execution, and marketing tool development, with close collaboration with Regional marketing team.

How you will create a beautiful impact:

Local Launch & Campaign Execution

• Build and execute local product launch plans aligned with global strategy for both B&M and E-commerce
• Develop and localize marketing campaigns for the Japan market
• Plan and execute exclusive offers for local POP-up events and Gaisho initiatives
• Adapt global assets and concepts to ensure relevance to Japanese consumers while maintaining luxury brand standards

Marketing Tools & Materials Development

• Lead the creation of local marketing tools such as leaflets, brochures, product catalogs, and in-store materials
• Prepare clear briefs for creative agencies and internal teams
• Review and approve copy, layouts, and final outputs to ensure brand consistency and regulatory compliance

Sales Forecasting & Business Planning

• Own Net Sales and Retail Sales forecasting for assigned product lines
• Support pricing strategy in collaboration with Global and Finance to ensure competitiveness and brand positioning
• Monitor and manage product margin performance, highlighting risks and improvement opportunities
• Work closely with Sales and Finance on demand planning and forecast updates
• Track sales performance vs. forecast and propose corrective actions

Product & Market Support

• Support product lifecycle management (launches, animations, discontinuations)
• Monitor market trends, competitive activity, and consumer insights
• Act as a key liaison between Regional team and local cross-functional teams

Performance Tracking & Reporting

• Track product, campaign, and tool effectiveness post-launch
• Prepare presentations and performance reviews for internal stakeholders and Global/Retional teams

What you need to have to be our next audacious and creative talent:

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• At least 5 years of experience in Product Management, Brand Marketing, or similar roles
• Experience in Luxury, Beauty, or Skincare preferred
• Hands-on experience in:
• Local launch planning and campaign execution
• Marketing tool development (leaflets, brochures, POSM, etc.)
• Sales forecasting (Net Sales and/or Retail Sales)
• Experience working in a global–local (HQ–affiliate) environment is a plus
• Experience working cross-functionally with CRM teams is preferred.

Skills & Language

• Strong marketing execution and project management skills
• Analytical mindset with confidence in forecasting and performance tracking
• Excellent communication and stakeholder management skills
• Native-level Japanese and Business-level English required

Key Stakeholeders

• Internal
• Marketing, Sales and Finance team of local market
• Beauty Advisors
• Regional Marketing
• Supply Chain
• Regulatory Affairs & Quality Assurance
• External
• Creative agencies
• Collaboration partners
  

Personal Skill

• Courageous, curiosity, autonomous, results oriented
• Entrepreneurial and proactive mindset, capable of navigating uncertainty and driving solutions independently in a transforming environment
  

To all recruitment agencies:

We do not accept agency resumes for this position. Please do not forward resumes to our jobs portal, We are not responsible for any fees related to unsolicited resumes.