Senior Account Manager
Indexed description
- Responsible for executing e-commerce strategies, plans and activities, partnering with EC KA in China to achieve business targets. Ensuring our brand owns highest market share, grow rapidly, stay healthy under both online & offline market.
- Linking e-commerce channel insights, business digital efforts/needs together with the strategy to drive sustained business growth and seek new business opportunity across all EC channels.
- This position will report to e-commerce team leader and will communicate and collaborate closely with cross departments/ functions to achieve business goals.
- Participate in the development and execution of E-Commerce strategy and budget plan to achieve company goals.
- Deliver annual, quarterly, and monthly business targets, including but not limited to sell in Volume, GM & NTO; Proceed regular data and competitors’ analysis r to accurately submit rolling forecasts in timely manner. Ensure customers sell out in line with the purchase during the same period and to maintain a healthy inventory level.
- Maintain strong partnership with key contacts of e-commerce platforms with regular communication and meetings, in the meantime, keep good relationship between different platforms for a smooth online operation during promotion season and target to achieve leading sales ranking on both platforms.
- Work closely with marketing to plan for digital & e-commerce campaigns and activities on annual/month/week basis to maximize customer potential.
- Be aware of competitive marketplace and of consumer trends, to identify online creative needs and to seek and maximize business opportunity.
- Collaboration with internal functions and external TP venders/ distributors to develop online merchandising plans to drive sales while maintaining the brands value and offering customers a truly excellent online shopping experience.
- Actively work with other EC team members, make sure your e-commerce business can move forward together.
- Liaise with Castrol China cross-functional team including local marketing team (service & maintenance, brand), CS, TSM & offer manager from CE&O team, commercial manager from finance and demand planner of supply chain team.
- Quickly enter the role and be able to independently respond to the complex work needs of customers.
- Build trust and gain support with colleagues in cross-functional team in 1-2 months.
- Frequent business trips and high-intensity work.
- In the face of the rapidly changing market competition environment, can accurately grasp the key points and provide reasonable solutions, and can promote the implementation of the program.
- The role is the direct contact person of the company's top KA. Plays an important supporting role in completing the short-term business plan and improving the company's long-term strategic planning.
Education
- Bachelor’s Degree or above is required.
- Minimum 5 years’ experience in working in similar level of e-commerce or e-marketing roles in e-commerce environment.
- Strong in managing relationship with key online platforms and develop customized plans to ensure continuous growth.
- Experience in managing TP and strong skill sets in online store operations.
- Capability of on-line marketing and digital is desirable.
- Deep insights on current marketing trends, including targeting and data-driven planning.
- Fully proficient working with digital sales platforms such as JDSHANGZHI etc. and Microsoft office
- Fluent in both English and Mandarin
- Learning agility: fast to learn and adapt new trends and changes in market.
- Proactiveness: stay active to enhance efficiencies and capture new opportunities.
- Communication skills: good at both Chinese and English written
- Problem solving skills: identify problems, decompose problems and structure solutions to solve problems.
- Strong analytical skills: understand and summarize digital expenses of numbers, competitors’ analysis and customer insights.
- Collaboration – can work effectively with different teams/ functions to achieve results.
- Creative thinking: ability to come up with creative solutions to business challenges in the fast-changing competitive environment.
- Organizational agility: flexible and agile in utilizing company resources and cross-functional teams.
- Strong attention to details.
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