Digital Marketing Associate Account Manager
Indexed description
At Thomas, we're revolutionizing the manufacturing industry with our cutting-edge omnichannel growth marketing strategies. With a remarkable 125-year legacy in the business, we're now expanding our customer-focused Client Services team to serve our most upper-tier customers. As an Associate Account Manager, you will collaborate with your clients to gain a deep understanding of their unique business objectives and design digital strategies to drive tangible outcomes.
Responsibilities:
- Serve as the primary strategic lead for a portfolio of industrial clients to cultivate strong and trusted partnerships with each of them
- Plan, collect, and document client goals and deliverable feedback for use by cross-functional teams (coordinators, design, development, and SEM)
- Partner with cross-functional teams to execute marketing campaigns, ensure alignment with client expectations, and deliver on ROI
- Lead biweekly or monthly (dependent on program scope) client calls to review program KPIs, deliverable updates, and program progress
- Consult with and educate clients on the digital marketing best practices that guide the strategic direction for their program
- Address clients’ questions or concerns about the performance of their program and provide strategic and tactical solutions
- Leverage data analytics to uncover actionable insights, identify trends, and make informed recommendations to optimize marketing campaigns continually
- Collaborate with Sales to offer a holistic service that can lead to increased revenue
- Develop, present, and implement holistic growth marketing strategies that align with the clients’ goals, covering aspects like user acquisition, conversion, and revenue growth
- Bachelor's degree
- 1-3+ years experience in a digital marketing role; agency preferred
- Minimum 1 year of client-facing experience
- Minimum 1 year of project management experience
- Some knowledge of best practices for SEO, social media, email marketing, and/or blog writing
- Experience with our tech stack: Hubspot, Google Analytics, and WordPress
- Outstanding communication and people skills
- B2B and/or industrial/manufacturing industry knowledge
- Experience using SEO tools (e.g., SEMRush, AHRefs, Google Ads, Optmyzer, Google Search Console), LinkedIn analytics, Data Studio reporting from Google, A/B testing software, and/or chatbot plugins
- Experience using marketing platform tools (e.g., HubSpot, Pardot, etc.)
- Certifications: Google Analytics, Google Ads, and/or project management
For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
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