Direct Sales Account Manager
Indexed description
You Will Be Responsible For The Following
- Develop and execute a partnerships and events strategy aligned with the broader marketing and business objectives.
- Lead end-to-end planning and execution of high-impact events (roadshows, activations, thought leadership sessions, networking mixers, sponsorships).
- Drive the development of educational tools and initiatives that empower brands, media agencies and internal stakeholders to understand and maximize GCash Partner Solutions.
- Collaborate with cross-functional teams to ensure consistency of messaging, branding, and content across all programs.
- Innovate and introduce new partnership and engagement formats that enhance brand awareness and client engagement.
- Lead joint marketing planning with sales, product, and integrated marketing services teams to maximize impact.
- Oversee measurement and evaluation of events and partnerships, optimizing for lead generation, client engagement, and ROI.
- Identify new opportunities to strengthen GCash’s market presence, building long-term strategic relationships with key clients and industry partners.
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