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ABP Group Linkedin · Posted 1mo ago

Marketing Manager

Taipei, Taipei, Taiwan

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[Summary]

You will be responsible for driving marketing initiatives across Taiwan and Hong Kong markets. By leveraging digital platforms (WordPress/SEO/GEO) and managing offline activities for our distributed brands, you will integrate online and offline resources to enhance brand presence and generate high-quality B2B leads.


[Key Responsibilities]

  1. Regional Marketing Support: Execute localized marketing campaigns for Taiwan and Hong Kong, ensuring brand messaging aligns with regional B2B market dynamics and customer preferences.
  2. Brand Strategy & Execution: Align with company growth objectives to plan and execute digital marketing and offline events (seminars, forums, exhibitions) for our represented cybersecurity brands.
  3. Website & Social Media Management: Manage day-to-day operations and content updates for the official website (WordPress) and social platforms (LinkedIn, Facebook). Track and analyze performance metrics (Traffic, Engagement, Conversion).
  4. Website Optimization & Search Visibility: Optimize website structure and implement SEO and GEO (Generative Engine Optimization) strategies to maximize visibility in search engines and AI-driven search tools.
  5. AI Integration & Efficiency: Proactively adopt AI tools to optimize workflows (e.g., content generation, data visualization, automation), demonstrating high immediate usability and operational efficiency.


[Requirements]

  • Industry Background: 3+ years of B2B marketing experience; experience in Cybersecurity or Agency Brand Management is highly preferred.
  • Technical Proficiency:
  • Expertise in WordPress site planning and operation.
  • Proven track record in SEO/GEO with the ability to analyze trends and optimize outcomes.
  • Familiarity with digital marketing tools and proficiency in AI-driven productivity tools.
  • Marketing Skills: Experienced in managing both physical and virtual events independently; capable of cross-regional project collaboration.
  • Core Competencies: Strong self-growth mindset, tech-savvy, collaborative, and results-oriented.
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