Assistant Trade Marketing Manager

About the job

We are Joie, a global baby gear brand established in 2011 and distributed across over 85 countries, we prioritize designing products with families in mind. Our commitment extends to fostering joy-filled workplaces, where we celebrate our team members' skills, and nurture their development.

With our exponential growth, we're seeking an experienced Assistant Trade Marketing Manager (m/f/d) to join our global brand team. In this role, you'll assist in managing distributor markets, maintaining relations and overseeing execution of marketing plans in various regions.

What you'll do

1. Brand Management & Governance

• Thoroughly understand the Joie brand and serve as liaison between global brand team and regional distributors in emerging markets
• Act as primary brand ambassador and gatekeeper of brand identity to distributors by:

-Periodically auditing brand channels

-Gathering visuals and recapping local activities

-Providing creative feedback from the global brand team to distributors

2. Distributor Management & Regional Marketing Execution

• Communicate all custom graphic requests from distributors to the global brand team and maintain visibility to new collaterals on an ongoing basis
• Ensure local markets have access to and utilize all tools needed to launch the brand in their region, equipping local teams to successfully communicate Joie across various channels
• Provide guidance to distributors on local showroom and trade and consumer fair layouts
• Work closely with Trade Marketing Director in:

-Adapting and cascading global tools, directions, and initiatives

-Guiding regional marketing plans and allocation of global marketing fund spending

-Providing necessary context for better strategy and decision making

-Work with distributors to develop launch plans for key products or product ranges in their markets, and ensure proper and on-brand implementation

3. Reporting & Continuous Improvement

• Evaluate current sales tools and identify opportunities to better support customer sell-in at both distributor and retailer levels
• Communicate regional success stories to inform global best practices and enable replication across regions
• Conduct regular market reviews & reports for global sales, product, and marketing teams, including:

-Market demographics & economics

-Competitive & retail landscape

-Current brand performance and growth opportunities

What you'll bring

Experience & Education

• Three (3) to five (5) years in brand or product management, fast-moving or consumer packaged goods, or industry-related preferred.
• B.S. degree in Business Administration, Marketing, Advertising, or related field preferred.
• Experience with a multinational company highly desirable.

Skills & Knowledge

• Excellent interpersonal and customer service skills.
• Ability to work collaboratively with internal and external customers and within diverse groups, obtaining cooperation and maximum effort from various stakeholders.
• Skilled in identifying and anticipating consumer and customer needs.
• Detail-oriented, organized, and self-motivated with excellent time management and strong decision-making skills needed to manage workflow processes and timelines.
• Strong multi-tasker, able to manage multiple priorities and deadlines with accuracy.

Technology

• Proficient in the MS Office Suite
• Basic knowledge in dealing with multimedia files & documents
• Willing to learn systems & platforms necessary to perform tasks and complete

Competencies

• Adaptable: Adjusts easily to new or changing circumstances, as demonstrated by the ability to eliminate potential obstacles & shift easily among competing tasks to meet deadlines.
• Analytical: Focuses on key issues; asks necessary questions to capture relevant details; researches and checks facts as needed; considers & recommends reasonable alternatives.
• Communication: Conveys the right message with clarity, whether in individual or group situations and across multiple platforms; an effective listener as needed; writes clearly and convincingly; comfortable in facilitating information exchange among peers & managers.
• Customer-Oriented: Attentive to customer needs as demonstrated by responsiveness to requests, initiation of formal & informal meetings to ensure alignment, and staying in touch with market demands and desires while being uncompromising of internal goals and mindful of team’s capacity and workload.
• Detail-Oriented: Keen attention to detail as demonstrated by regularly verifying work to ensure accuracy, data integrity, and ability to document and recall specific facts where it makes sense
• Efficient: Accomplishes work effectively in accordance with key objectives, scheduled timings, and cost requirements; effectively meeting deadlines with optimal use of resources.
• Problem Solver: Forward-thinking; reliably identifies and solves challenging problems as demonstrated by regularly reviewing common or recurring issues for their underlying cause(s) and proactively recommending helpful and feasible solutions potentially overlooked by others.
• Professional: Consistency in producing thorough & quality output; presents brand & team with respect & proficiency; gathers and integrates information from a variety of credible sources
• Relationships: Builds & maintains essential relationships with all internal & external customers as demonstrated by the ability to interact in a consistent, positive, and professional manner.
• Self-Confident: Demonstrates belief in own abilities and/or skills by undertaking difficult tasks with expectation of success; proactive and accountable for projects where they are involved
• Teamwork Building / Team Player: Works well within diverse groups to achieve common goals as demonstrated through support for team ownership of projects to ensure results.

Language

• Bilingual in Mandarin and English highly desirable
• Ability to articulate and self-express in any other language or medium is a plus

What You’ll Get:

• Flexible Schedule: Achieve a healthy work-life balance with the flexibility to manage your schedule.
• Complimentary Office Meals: Enjoy free fruits, lunch, and dinner at the office, along with occasional afternoon tea.
• Career Growth Opportunities: Access to continuous learning and development programs to help you advance in your career.
• Competitive Compensation Package: Attractive compensation package to ensure your well-being.
• Extra Benefits: We show appreciation through occasional benefits and rewards like private musical and art events, birthday coupons, and other special perks.
• Dynamic Global Environment: Gain hands-on experience in a rapidly growing international company, with exposure to global best practices.
• Diverse & Supportive Team: Collaborate with a talented, multicultural team with 20+ nationalities and learn from a wide range of professional backgrounds.
• Professional Development: Grow your skills and career while being mentored by industry experts.