Digital Account Manager

We’re looking for a proactive, forward-thinking Digital Account Manager to drive the delivery of integrated marketing campaigns with a strong focus on client growth and delivering best in class work across social, digital, content and influence initiatives.

You’ll bring a deep understanding of how digital channels, platforms, and audiences connect - translating this into effective, insight-led campaigns that deliver measurable business outcomes. From paid social and search to emerging channels and creator-led models, you’ll ensure our work is best-in-class, culturally relevant, and performance-driven. With a strong test-and-learn mindset, you’ll be responsible for both executional excellence and strategic contribution – challenging briefs, identifying opportunities, and elevating the standard of digital thinking across your accounts and the broader agency. A natural collaborator and trusted partner, you will build strong client relationships, push for best-in-class work, and elevate the team around you.

Role Responsibilities:

Client Management

• Build strong, trusted client relationships - positioning yourself as a proactive partner and digital expert
• Confidently present work, rationale and recommendations to clients, including senior stakeholders
• Run regular client status WIPs providing updates to client and documenting clear actions following, or participate in WIPs as digital expert
• Proactively identify growth opportunities within client accounts, bringing forward new ideas, channels, and campaign approaches that drive business impact
• Collaborate cross-functionally with creative, strategy, and PR teams to ensure integrated, cohesive delivery
• Ensure campaigns are executed efficiently, effectively, and in line with agreed scopes and budgets
• Maintain strong attention to detail across all campaign elements, ensuring accuracy and quality control

Digital Planning & Implementation

• Develop and implement digital channel plans across paid and owned platforms including Meta (Facebook, Instagram), LinkedIn, and Google, aligned to client business objectives
• Create and oversee the delivery of high-quality client ready materials such as social media content, influencer briefs, thought-leadership blogs
• Write creative briefs that set a clear direction for execution and manage delivery across in-house studio and external partners to ensure creative output is on-brief, on-brand, and optimised for digital performance
• Manage end-to-end influencer and creator activity including identification, briefing, contracting, and performance tracking
• Identify and understand client challenges, needs and priorites to map out a clear pathway forward for integrated marketing campaigns / projects
• Build and manage end-to-end digital campaigns including briefing, ad copywriting, platform setup, optimisation, and reporting
• Apply a test-and-learn approach to continuously improve performance and uncover new opportunities

Digital Platform Excellence

• Uphold digital platform best practices, stay ahead of platform trends and be a model in best practice across the business and accounts
• Act as a digital expert consulting and inputting on projects across other client teams
• Bring new formats, technologies, and creative approaches to the table (e.g. emerging platforms, AI, creator-led models)
• Have a social first mindset, finding opportunities to bring campaigns and projects to life in an integrated way

Why Join We.?

As one of the largest independent communications and integrated marketing agencies in Australia, We. Communications believes in the power of people, storytelling, and connection to move audiences toward positive action.

At We., we're independent, people-driven, and passionate about the power of communications to ignite positive change. We’re proud of the award-winning work we deliver across technology, health, consumer and corporate sectors - work that not only starts conversations but also delivers real business results.

Our Australian team is a powerhouse of talent that enjoys hybrid work arrangements across Melbourne and Sydney. And we’ve got some impressive silverware too:

• PRovoke Media – ‘Top 14 PR Agencies in ANZ’ 2025
• CPRA Golden Target Awards – Winner, ‘Corporate & Business’ 2025
• PRIME Awards – Highly Commended, 2025
• Mumbrella CommsCon – Finalist, ‘Best Media Relations’ & ‘Best Govt Sponsored’ 2025
• Provoke Awards – ‘APAC Technology Agency of the Year’ 2024
• PRovoke Awards – ‘APAC Midsize Consultancy of the Year’ 2021; Finalist 2023 & 2024
• Mumbrella CommsCon – ‘Large Agency of the Year’ 2024, Finalist
• PR Week Global Awards – ‘Best Agency in Asia Pacific’ 2019, 2020, 2021, 2023
• PR Week/Campaign Asia Awards – ‘PR Consultancy of the Year - ANZ’ 2022

If you are looking for a dynamic and inclusive workplace that values work-life balance, career development and team culture, We. Communications is the place for you! We offer enhanced benefits that you will have access to, including:

• A hybrid working model (remote and onsite working days)
• Birthday leave
• Summer Fridays
• Volunteer leave
• Office level-up leave
• Career development opportunities
• We. Culture Club program
• Employee Assistance Program, 24/7 access
• Commitment to DEI

Our Commitments:

Equal Opportunity and Inclusion are core to who we are. At We., we celebrate differences in all forms and are committed to creating a space where everyone can thrive - regardless of age, race, gender, or background. Let’s build a more inclusive future together. Ready to take the next step? We’re excited to meet you!