Content Lead – B2B Marketing Agency

Job Description: Content Lead – B2B Marketing Agency

Location: Bangalore (On-site)

Experience: 6–10 years

Reporting to: Business Director / Creative Director

About Zensciences

Zensciences is one of India’s largest independent B2B marketing agencies, working

with global enterprises and fast-growth technology companies. We blend creativity,

digital, advisory, and storytelling to help brands build relevance, reputation, and

recall in complex B2B environments.

At Zensciences, content is not a support function — it is central to how we think,

position, differentiate, and solve business problems for clients.

Role Overview

The Content Lead will drive the thinking, storytelling, messaging, and content quality

for a portfolio of enterprise B2B accounts.

This role goes far beyond writing. You will work closely with account, strategy,

design, digital, and leadership teams to shape narratives, build contextual content

solutions, and create work that is sharp, relevant, and strategically grounded.

You will also lead and mentor a team of writers while ensuring content delivery,

responsiveness, and quality standards across the business unit.

Key Responsibilities

1. Content Strategy & Solutioning

- Lead messaging, storytelling, and content thinking across accounts and

campaigns

- Translate complex business and technology concepts into clear, engaging

narratives

- Partner with account, design, and digital teams to build integrated solutions

and ideas

- Develop positioning, campaign narratives, executive content, website

messaging, social content, presentations, and thought leadership programs

- Stay deeply informed on client industries, competitors, market trends, and

business priorities

2. Content Quality & Delivery

- Own quality and consistency of all written output across the business unit

- Ensure content is accurate, well-structured, insight-led, and aligned to the

client’s tone and business context

- Minimize rework through strong briefing, planning, and review processes

- Ensure timely delivery across multiple parallel workstreams

- Maintain high editorial standards with zero tolerance for plagiarism, factual

inaccuracies, or careless errors

3. Team Leadership & Mentorship

- Lead, mentor, and develop a team of writers across varying experience levels

- Provide regular feedback, reviews, and guidance to improve writing quality

and thinking depth

- Help build a culture of curiosity, ownership, responsiveness, and strong

storytelling

- Support hiring, onboarding, and capability building within the content team

4. Client Collaboration & Business Context

- Participate actively in client conversations, workshops, and strategic

discussions where required

- Bring proactive recommendations, ideas, and opportunities into ongoing

engagements

5. AI, Research & Content Innovation

- Explore and implement AI-assisted workflows that improve research, speed,

and quality without compromising originality or thinking

- Build smarter approaches to content systems, knowledge management, and

reusable frameworks

Desired Skills & Experience

- 6–10 years of experience in content, copywriting, editorial, or strategic

communications roles within an agency, media, or B2B marketing

environment

- Strong understanding of B2B marketing, enterprise audiences, and

technology/business storytelling

- Excellent writing and editing skills across long-form, short-form, digital,

executive, and campaign-led formats

- Ability to simplify complex ideas without losing strategic depth

- Strong understanding of narrative structure, messaging, positioning, and

audience context

- Comfortable collaborating with designers, strategists, digital teams, and

account managers

- Strong ownership mindset and ability to manage multiple priorities

simultaneously

- Curious, thoughtful, and commercially aware

Must-Haves

- Prior experience working on enterprise or B2B brands

- Strong portfolio demonstrating both strategic thinking and writing craft

- Ability to manage writers and maintain quality across multiple accounts

- Strong research and contextual thinking capability

- Comfort working in a fast-moving agency environment with multiple

stakeholders and deadlines

Why Join Us

At Zensciences, content shapes strategy, influences perception, and drives business

conversations.

This role offers the opportunity to work across some of the world’s leading B2B and

technology brands — building narratives, campaigns, thought leadership, and

storytelling systems that genuinely matter.