Ad Sales Marketing Manager
Indexed description
Responsibilities
- Develop and maintain a clear, differentiated market narrative for Hodinkee across sales, marketing, and external communications
- Translate complex capabilities, audience insights, first-party data, dynamic targeting, and broader advertising ecosystem trends into clear and compelling messaging
- Craft strategic narratives that help advertisers understand how to authentically activate within the Hodinkee ecosystem
- Ensure consistency across all sales materials, external communications, presentations, and marketing touchpoints
- Continuously refine messaging based on market feedback, client conversations, objections, and sales performance
- Serve as a core strategic partner to the Brand Partnerships sales team throughout the pre-sales process
- Build compelling marketing presentations, custom partnership decks, case studies, and go-to-market materials
- Translate early-stage ideas from sales or leadership conversations into fully developed partnership concepts and activation plans
- Analyze past and current partnership programs and proactively recommend new packaging ideas, sponsorship opportunities, and creative approaches
- Partner closely with sales team to strengthen onboarding, communication, and long-term advertiser engagement
- Identify opportunities for upsell and cross-sell through stronger positioning and strategic storytelling
- Translate campaign performance and partnership outcomes into compelling client-facing narratives and success stories
- Help shape how Hodinkee communicates value throughout the full advertiser lifecycle
- Help elevate Hodinkee’s visibility and credibility across agencies, brands, luxury marketers, and strategic partners
- Support thought leadership initiatives that reinforce Hodinkee’s position within the luxury and enthusiast media landscape
- Stay informed on industry trends across media, luxury, advertising, technology, and consumer behavior
- Help define and execute a social media strategy focused on credibility, insights, storytelling, and engagement rather than volume
- Maintain consistency of messaging and positioning across decks, materials, social channels, and external communications
- Support the ongoing evolution of Hodinkee’s commercial positioning and brand presence in the marketplace
- Work closely with Editorial, Creative, Social, Video, Commerce, Product, and Events teams to understand platform capabilities and advertiser opportunities
- Quickly develop a deep understanding of how Hodinkee operates, the programs we sell, and how partners activate within our worlds
- 3–6+ years of experience in sales marketing, integrated marketing, commercial strategy, sales enablement, media partnerships, or ad tech
- Proven ability to influence revenue growth through positioning, storytelling, and sales support
- Exceptional presentation and deck-building skills with proficiency in Keynote, PowerPoint, and Google Slides
- Strong understanding of how-to craft narratives that resonate with advertisers, agencies, and marketers
- Experience working closely with sales and client-facing teams in a fast-paced environment
- Ability to operate both strategically and hands-on within a lean organization
- Strong communication, organizational, and cross-functional collaboration skills
- Ability to quickly absorb information and translate business capabilities into compelling market-facing opportunities
- Experience in luxury, lifestyle, fashion, media, or enthusiast-driven brands is highly preferred
- Passion for watches, collecting culture, luxury consumers, or premium storytelling is a strong plus
Salary $115,000.00
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