Senior Account Manager, Mass Retail

We are seeking a highly driven Senior Account Manager with a passion for building and scaling business with major Mass Retail partners. We’re looking for a Senior Account Manager to take ownership of some of our most important strategic accounts, including Target, Walmart, Lowe’s, and other key retailers, across both in-store and eCommerce channels.  

In this role, you’ll own the P&L, define and execute sales and marketing strategies, drive account growth, and ensure flawless execution across the business. You’ll also mentor and develop one direct report (Account Manager), working together to deliver exceptional results.  

This full-time position reports to the Head of Indirect Sales and is located in Redwood City, CA. The team member is expected to work in a hybrid model, which currently includes Monday, Tuesday, and Wednesday in-office.

What you’ll do:  

• Develop, execute, and continuously optimize performance marketing strategies across retailer media networks (e.g., Walmart Connect, Target Roundel, Lowe’s Media Network) to drive traffic, conversion, and revenue growth
• Monitor campaign performance against KPIs, leveraging data and insights to adjust bids, budgets, targeting, and creative to maximize ROI and retail media effectiveness
• Own and manage the full P&L for key Mass Retail accounts  
• Develop and execute growth-focused sales, marketing, and channel strategies for both in-store and eCommerce businesses  
• Build and maintain strong relationships with retail partners, acting as the primary point of contact
• Analyze performance, market trends, and category dynamics to optimize assortment, pricing, promotions, and forecasting 
• Navigate retailer-specific systems and portals (e.g., Target Partners Online, Walmart Retail Link, Lowe’s Vendor Portal) to manage item setup, reporting, forecasting, and compliance 
• Utilize and oversee EDI workflows, ensuring accurate order flow, chargeback prevention, inventory alignment, and operational efficiency
• Collaborate cross-functionally with Marketing, Operations, Finance, Supply Chain, and Product teams to ensure best-in-class execution
• Lead quarterly and annual business reviews and deliver clear, compelling presentations to internal and external stakeholders
• Guide direct reports and functional team members by identifying opportunities for growth, leveraging team strengths, and developing members toward organizational effectiveness  

What you bring to the table:  

• 11+ years of account management experience, preferably with Mass Retailers (Target, Walmart, Lowe’s, or similar)
• Proven proficiency in performance marketing, including KPI development, campaign analysis, and data-driven strategy formation, ideally within retail media networks
• Proven experience owning P&L and delivering revenue growth in retail or CPG environments
• Strong understanding of omnichannel retail, including in-store and online merchandising fundamentals
• Demonstrated proficiency with retailer portals (e.g., Retail Link, Partners Online, Lowe’s systems) and EDI processes 
• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies
• Leadership experience managing or mentoring team members  
• Outstanding communication, relationship-building, and presentation skills
• A strategic thinker with a hands-on, results-driven approach
• History of autonomous work without direct regular oversight
• Bachelor’s degree required 

About Us: Balsam Brands is a global, omnichannel retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Dublin, the Philippines, Canada, and Mexico.  

The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways. When you join Balsam Brands, you'll find a culture of caring people doing challenging work and building a welcoming workplace.

• Check out our flagship brand, Balsam Hill: www.balsamhill.com
• Balsam Brands in Forbes: https://bit.ly/balsambrandsforbes2023
• Balsam Brands on LinkedIn: http://www.linkedin.com/company/balsam-brands/
• Glassdoor: https://bit.ly/balsambrands-glassdoor

Benefits

At Balsam Brands, we strive to offer a competitive compensation and benefits package. For permanent, full-time team members, our current package includes:

• Competitive compensation, including a cash-based incentive plan; salary is reviewed yearly and may be adjusted as part of the normal compensation review process
• Comprehensive Medical, Dental, and Vision coverage, with 100% of monthly premiums covered for team members, and 85%+ employer-paid premiums for other coverage tiers that include dependents
• Up to $2,000 annual funding toward HSA accounts
• Medical, transit, dependent care FSA
• Infertility coverage offered on all medical plans
• Generous parental leave program and flexible return options
• Company-paid life and AD&D insurance
• Company-paid short and long-term disability insurance
• 401(k) with dollar-for-dollar company match up to $4,000 per calendar year
• Employee Assistance Program (EAP) and other mental health and wellness perks
• Paid holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packages
• Paid 5-week sabbatical leave after 10 years of employment
• Annual continuous learning benefit up to $1,000 per person, per fiscal year
• Up to $300 flexible reimbursement to support setup of new team member's work-from-home environment
• Generous team member merchandise discount
• Valuable extras: identity theft protection, subsidized parking, monthly wellness, pet insurance, accident & critical illness insurance

The base pay range for this position is: $144,000 - $180,000. Please note that placement within the posted salary range is based on several factors, including geographic location, experience, skills, alignment with role requirements and other job-related factors. It is uncommon for offers to be made at the top of the range, as this typically reflects a candidate who exceeds all role requirements and brings significant, directly applicable experience. We benchmark our pay ranges against current external data sources and regularly review compensation for our team members. Balsam Brands is committed to providing our team members with an internally fair, externally competitive, and fiscally prudent total compensation package administered in a simple and consistent manner.

At Balsam Brands, we strive to build a diverse, equitable, and inclusive team to fulfill our purpose to create joy together. Balsam Brands is proud to be an equal opportunity employer. We encourage people from all backgrounds, ages, abilities, and experiences to apply. We do not discriminate on the basis of race, ethnicity, religion, national origin, citizenship, marital or family status, disability, sexual orientation, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

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