Account Executive

About the Team:
The Cova Sales team works to engage prospective and existing customers to drive revenue for the business. We are a fast-paced and nimble team that must be quick to respond to market changes in an exciting and ever-evolving industry. 

About the role: 
As an Account Executive, you will showcase Cova's innovative products and services to secure new dispensary accounts, engaging with local and state organizations, participating in industry events, and driving brand expansion through proactive field sales and phone-based closures.
We're seeking candidates eager to immerse themselves in emerging local market dynamics and apply their insights to a consultative sales approach that prioritizes education and partnership.
This may be a great fit for you if you have the passion and ability to forge strong relationships with existing dispensary owners and newcomers to the industry!

Location: Denver, CO

Salary: $58,000 – 75,000 USD, plus additional variable compensation.

What you'll be doing: 

• Generate leads and engage with potential business clients, collaborating with internal teams for cross-selling opportunities
• Master and maintain comprehensive product knowledge of Cova's software solutions, competition, and local compliance regulations in the cannabis retail sector
• Identify prospects and revenue opportunities through referrals from partners, assigned market lead lists, current merchants, and self-sourcing efforts
• Make minimum 30+ outbound calls daily to potential customers as we are constantly expanding to new states and territories
• Collaborate with the Sales Manager to establish relationships with key players early in the market
• Engage with local groups focusing on compliance, banking, social equity, and educational meetups
• Become a trusted source of market knowledge
• Respond promptly to prospective inquiries, prepare proposals and presentations
• Provide regular updates and reports on prospect status, revenue, deal count achievements, and campaign successes. 
  

What we’re looking for: 

• 2-5 years of experience as an outside B2B salesperson, with a proven track record of meeting quotas in software or technology sales
• Proven record of success in a fast-moving environment: building a funnel and managing multiple opportunities
• Demonstrated leadership capabilities
• Excellent presentation and active listening skills
• Technical proficiency and ability to learn new technologies quickly
• Aptitude for software principles and experience using business systems (CRM, Retail, Inventory Mgmt., etc.)
• Proficient in M365 tools

Note this role may require minimal occasional weekend work to acknowledge prospects and travel will be required (approx. 10-15%). You will be required to have a reliable vehicle with a clean driving record.

What Really Matters: 
A lot can be learned or trained, but there are a few things that can’t. These include:

• Strong self-motivation and a relentless drive for success
• Genuine care for our clients and their customers
• Aptitude for collaborative efforts to ensure shared success
• Valuable contribution to a seasoned team adept at penetrating new markets