Founding Account Executive | OTE €100K–€130K Healthcare IT platform

This healthcare technology leader is looking for a Founding Account Executive to build and scale their presence in the German market, taking a proven platform with deep product-market fit into a complex, high-value enterprise environment.

This company has already done what most companies struggle with: real adoption. 95% of hospitals in the Netherlands use their products, with 27K+ clients globally. Backed by Legrand (multi-billion listed group), they now have the stability, resources and credibility to scale internationally.

DACH is the next major growth market. The product is proven. The challenge is execution.

What’s strong

Dominant position in NL healthcare + proven product suite (20+ solutions) + strong backing from Legrand + real cross-sell potential + startup energy in DACH with corporate-level resources

What needs tuning

Building a repeatable GTM engine in Germany + structuring outbound and ABM from scratch + positioning from “product suite” to platform narrative + balancing short-cycle wins with long enterprise deals

Current sales motion

• 100% self-generated pipeline (no SDR support)
• Full-cycle AE: prospect → discovery → close → expand
• Land & expand: €10–15K entry deals → €100K–€400K+ expansion
• Deal cycles: 3–12+ months depending on product
• ICP: Hospitals, clinics, rehabilitation centres, social care organisations
• Buyer personas: Department heads, programme managers, doctors, C-level
• Sell type: consultative, technical, multi-stakeholder, credibility-driven

The mission | Over the next 12 months you’ll:

• Build and own the DACH market as a founding AE
• Generate pipeline from scratch via outbound, ABM and events
• Close initial deals and expand across departments and use cases
• Hit ~€1M ARR target in Year 1 across mixed deal sizes
• Define local GTM strategy: ICP, messaging, campaigns and outreach
• Work closely with solution specialists to win complex healthcare deals
• Lay the foundation for a scalable sales engine in Germany

Requirements

• 2+ years closing experience as a full-cycle AE in SaaS or tech
• Proven ability to build pipeline independently (no SDR reliance)
• Experience with ABM / structured outbound / ICP-driven sales
• Track record selling into complex, multi-stakeholder environments
• Strong commercial presence with knowledge-driven buyers (e.g. technical, medical, enterprise)
• Structured approach to sales (qualification, planning, execution)
• High energy, curiosity, resilience and ownership mindset
• Fluent German + strong English

Nice to have

• Healthcare / MedTech / IT services experience
• Data integration, platform or infrastructure sales
• Experience in land-and-expand environments

What makes this interesting

• You’re not joining a zero-to-one startup, you’re taking a proven product into a new market
• You’re the first AE in DACH with real ownership, not just a territory
• Clear path into leadership as the region scales
• Complex, meaningful product with real impact in healthcare systems
• Backed by a large group but operating with startup autonomy locally
• This is a role for someone who wants to build, not inherit.

If you’re comfortable owning pipeline, navigating complexity and turning early traction into a scalable market, this is one of the more interesting founding AE opportunities in Germany right now.