National Account Manager (Major Multiples + Cash & Carry)

National Account Manager - Grocery Multiples & Cash & Carry

Location: London (Hybrid)
Reports to: Commercial Director

The Role

We are seeking a commercially driven National Account Manager to lead and grow our partnerships across key UK grocery multiples and cash & carry channels.

This is a high-impact role responsible for delivering sustainable sales growth, strengthening retailer relationships, and executing best-in-class commercial strategies across some of the UK's largest retail and wholesale customers.

Key Responsibilities

Account Leadership & Growth

• Own full P&L responsibility for major grocery multiple accounts and cash & carry customers
• Develop and deliver joint business plans (JBPs) aligned to company growth objectives
• Drive revenue, volume, and profit growth through strong commercial planning

Commercial Strategy & Execution

• Lead pricing, promotional, and trading strategy across accounts
• Negotiate annual terms, trading agreements, and promotional activity
• Manage trade investment to maximise ROI and deliver margin targets

Relationship Management

• Build and maintain senior-level relationships across buying, category, and supply chain teams
• Act as the primary commercial contact, managing all aspects of the customer relationship
• Represent the business externally with credibility and professionalism

Channel Development

• Identify growth opportunities within grocery and wholesale (range expansion, NPD launches, distribution gains)
• Develop tailored strategies for impulse, wholesale, and independent retail via cash & carry networks
• Work closely with field sales to ensure execution excellence in-store

Cross-Functional Collaboration

• Partner with marketing, category, supply chain, and finance teams to deliver aligned plans
• Lead internal forecasting and demand planning processes
• Provide customer insights and market feedback to inform strategy

KPIs & Success Metrics

• Net revenue and volume growth vs budget
• Profit and trade spend management
• Distribution gains and rate of sale improvement
• Successful delivery of JBPs
• Strength of customer relationships and retention

👤 Candidate Profile

Experience

• 3-7+ years' experience in FMCG sales / account management
• Proven track record managing UK grocery multiples (essential)
• Experience in wholesale / cash & carry channel highly desirable
• Strong commercial acumen with P&L ownership

Skills

• Excellent negotiation and influencing ability
• Data-driven mindset with strong analytical capability
• Ability to operate at both strategic and operational levels
• Strong stakeholder management across internal and external teams

Personal Attributes

• Highly motivated, results-driven, with a growth mindset
• Resilient and adaptable in a fast-paced environment
• Strong relationship builder with a collaborative approach

If you'd like to discuss further contact or APPLY NOW!