Lead Marketing Specialist
Indexed description
Please review the job details below.
We’re hiring a Lead Marketing Specialist to support our International Government business, working closely with the Director of Marketing & Communications to execute global strategy across regions. This role is ideal for someone with experience in defense, government, or high-tech markets who thrives at the intersection of strategy and execution.
You’ll play a critical role in ensuring global coverage across time zones, partnering with regional sales teams and helping bring campaigns, messaging, and events to life in-market.
Responsibilities
- Execute global marketing strategy in partnership with the Director, adapting plans for regional markets and priorities
- Partner closely with regional sales teams to support pipeline growth through targeted campaigns and account-based marketing efforts
- Develop full-funnel campaigns to fuel the pipeline across the regions
- Develop and localize messaging and content to resonate with international government audiences
- Support executive communications: helping build presentations, talking points, and materials for senior leaders at key events
- Plan and execute events and tradeshows within your region, ensuring strong alignment with global priorities
- Monitor market activity and competitors to inform positioning and identify opportunities
- Collaborate cross-functionally with corporate communications, other GTM marketing teams, and broader HQ to deliver consistent messaging
- Track and report on performance metrics, providing insights and recommendations to improve campaign effectiveness
- Experience in marketing within defense, government, or high-tech sectors, leveraging CRM and marketing automation tools
- Strong execution skills with the ability to manage multiple projects and stakeholders across regions
- Demonstrated understanding of AI, with clear experience leveraging AI and integrating it into broad marketing workflows
- Clear, confident communicator with strong writing and presentation skills
- Ability to translate complex technical capabilities into accessible, compelling content
- Experience supporting sales and business development teams in driving growth
- Comfortable working across time zones and cultures in a fast-paced, global environment
- Experience in GEOINT, Earth observation, or related markets
- Familiarity with campaign performance metrics and marketing KPIs
- Exposure to international government customers or foreign military sales environments
- Additional language skills beyond English
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