Brand Marketing Manager - Aesthetics (Downstream)

Brand Marketing Manager, Aesthetics

We’re seeking a Brand Marketing Manager to drive downstream marketing and commercialization for a leading aesthetics portfolio. This role sits at the center of marketing, sales, and clinical education, translating strategy into field-ready execution that drives utilization and revenue across dermatology, plastic surgery, and med spa channels.

This is not a pure “brand” role—this is a hands-on, sales-aligned marketing position focused on enabling growth in a competitive, procedure-driven market.

Key Responsibilities:

Downstream Marketing & Commercial Execution

• Lead development and execution of go-to-market strategies, campaigns, and product launches
• Build and deploy sales enablement tools (pitch decks, ROI calculators, before/after programs, consult tools)
• Partner with sales leadership to ensure marketing initiatives directly support revenue and utilization goals
• Translate clinical data and product features into compelling, physician-focused messaging

HCP Marketing & Engagement

• Develop and execute physician (HCP) marketing strategies across dermatology, plastic surgery, and aesthetic practices
• Support KOL strategy, advisory boards, and speaker programs
• Lead presence at key congresses (e.g., American Academy of Dermatology Annual Meeting, American Society for Dermatologic Surgery Annual Meeting)
• Partner with clinical and training teams to deliver education-driven marketing programs

Cross-Functional Leadership

• Collaborate with sales, clinical, regulatory, and product teams to align messaging and execution
• Act as the voice of the customer, bringing insights from the field into marketing strategy
• Support lifecycle management and continuous optimization of campaigns and programs

Qualifications:

• Min. 7-10 years of Marketing experience within Medical Device Aesthetics, Dermatology, or closely related HCP-driven industries
• Proven experience in downstream or commercial marketing (not just upstream strategy)
• Ownership of brand experience
• Strong track record of supporting sales teams and driving revenue-impacting initiatives
• Experience working with or marketing to physicians (HCPs)
• Demonstrated ability to execute across multiple channels: field, digital, events, and training

Offering:

• Base Salary $150,000 - $175,000+ (based on years of industry experience)
• Bonus Potential 15%
• Full Benefits Package, 401K, Stock
• Travel expenses covered

Direct Sales Recruiting, LLC, (DSR) and DirectHR are National Recruitment organizations partnering with National, Regional and Local Clients to bring qualified candidates a career and a future. DSR offers over 50 years combined Recruitment, Sales and Management experience. We are, along with our clients, an Equal Opportunity Employer and are committed to hiring and supporting a diverse workforce. A M/F/D/V