B2B Marketing Manager

Our client is a fast-growing B2B company in a strong scale-up phase, expanding its commercial team. 

We are not looking for a traditional marketer. We want someone who sits at the intersection of marketing and sales — someone who understands that their primary purpose is to generate revenue, not just brand awareness. This person will work in close, daily collaboration with our BDRs and sales team, enabling them with materials, insights, and leads. Marketing at our company is a revenue function. 

Key Responsibilities

• Generate and qualify Marketing Qualified Leads (MQLs) through outbound and inbound channels
• Develop and execute campaigns in close coordination with the sales team — not in isolation
• Create high-quality content and sales enablement materials using AI tools
• Manage and grow our presence on LinkedIn and other relevant social media platforms
• Own the measurement of CAC, MQL volume, and lead-to-opportunity conversion rates
• Maintain a data-driven approach: test, measure, and iterate on all campaigns
• Collaborate with BDRs to align messaging, sequences, and outreach strategy
• Contribute to the company's content strategy, thought leadership, and brand positioning

What We're Looking For

• Proven experience in B2B marketing, ideally in a SaaS or tech environment
• Fluent with AI tools for content creation, research, and campaign automation
• Strong understanding of LinkedIn as both an organic and paid channel
• Data-driven mindset — you track everything and optimize based on results
• Experience working alongside and enabling a sales team (not just marketing in a silo)
• Familiar with Salesforce CRM and marketing attribution
• Startup mentality: ready to roll up your sleeves, move fast, and own outcomes
• Excellent written and verbal communication skills

Nice to Have

• Experience with Clay, Outreach, Lusha, or similar sales automation tools
• Background in demand generation or account-based marketing (ABM)
• Previous experience at an early-stage startup

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