Marketing Manager (Manager-Track Role)

Josys is a fast-growing B2B SaaS startup on a mission to simplify and automate IT operations for modern businesses. With a strong global presence and deep roots in Japan, we’re building a category-defining product and scaling rapidly across markets.

Role Overview

We’re looking for a strategy-first Marketing Manager to lead our marketing efforts in Japan. This role is focused on defining and driving marketing strategy, building strong product narratives, and scaling our presence in a competitive SaaS landscape.

You’ll play a key role in shaping how Josys is positioned in the Japanese market while working closely with global teams.

Key Responsibilities

Marketing Strategy & Market Expansion

• Define and drive the overall marketing strategy for Japan, aligned with business goals
• Identify market opportunities, customer segments, and growth levers
• Build localized GTM (Go-To-Market) strategies for Japan

• Develop clear, compelling, and localized product positioning and messaging
• Translate product features into strong value propositions for the Japanese market
• Partner closely with Product and Sales to ensure alignment on narratives

• Build scalable marketing frameworks suited for a high-growth SaaS environment
• Own demand generation strategy and pipeline contribution
• Analyze market trends, competition, and customer insights to refine strategy

• Plan and execute high-impact events, field marketing activities, and industry engagements in Japan
• Own end-to-end event strategy, including ROI measurement
• Strengthen Josys’ brand presence within the local tech ecosystem

• Work closely with global marketing, product, and leadership teams
• Act as the bridge between Japan market needs and global strategy

• 5–8+ years of experience in marketing, preferably in B2B SaaS
• Strong experience in marketing strategy and product marketing
• Deep understanding of the Japanese market and buyer behavior
• Experience working in or with startup environments
• Proven ability to build and execute GTM strategies
• Experience managing events and field marketing initiatives
• Strong communication skills (Japanese fluency required; English preferred)
• Ability to operate both strategically and hands-on.

• Opportunity to lead marketing strategy in a key global market
• High-impact role with strong visibility across leadership
• Fast-paced, startup environment with global exposure

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