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Anker Innovations Linkedin · Posted 1mo ago

Retail Marketing Manager

Sweden

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Indexed description

We are seeking an experienced Retail Marketing Manager to lead our retail marketing initiatives across the Nordic region (Sweden, Norway, Denmark, Finland). This role will be responsible for developing and executing comprehensive retail marketing strategies, managing in-store visibility, driving sales associate training programs, and orchestrating co-marketing partnerships with key account retailers.


Key Responsibilities

1. Retail Marketing Strategy Development (30%)

  • Develop annual retail marketing strategy covering:In-store merchandising/Training/Key Account (KA) co-marketing frameworks
  • Collaborate with Sales, Trade Marketing, and Brand teams to align retail activation plans
  • Define retail marketing KPIs and track performance monthly, ensuring optimal ROI and budget management

2. In-Store Merchandising & Display Management (25%)

  • Design & Deploy Display Solutions
  • Ensure Display Coverage & Compliance
  • Negotiate with KA to increase visibility

3. Sales Associate Training & Enablement (20%)

Objective: Build product advocacy and selling confidence among retail staff

Training Program Scope:

  • Organize 2-3 annual regional training summits (like campus event)
  • Create and maintain digital training hub to ensure daily training

4. Key Account Co-Marketing Partnerships (20%) -Elgiganten, Power, Webhallen, NetOnNet,etc

  • Execute joint campaigns across Digital, In-Store, and Media channels
  • Track campaign KPIs and conduct post-campaign analysis

5. Inventory Management & Field Team Leadership (5%)

  • Monitor store-level inventory health with replenishment recommendations
  • Manage a team of 2-4 field merchandisers and conduct monthly 1:1s and quarterly performance reviews


Candidate Requirements

  • 5-8 years in retail marketing, trade marketing, or shopper marketing
  • 3+ years managing retail partnerships with consumer electronics brands
  • Proven track record managing multi-country retail programs
  • Fluency in English (required); Swedish/Norwegian/Danish is a plus
  • Strategic thinking with logic, strong data analysis skills
  • Down to earth for perfect execution

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