National Key Account Manager

National Key Account Manager

About the Role

We’re looking for a commercially driven and relationship-focused National Key Account Manager to join our Sales team.

In this role, you’ll take ownership of a portfolio of national customers across merchants, retail, and buying groups. You’ll be responsible for strengthening existing partnerships while identifying and securing new business opportunities—working closely with key decision-makers including category managers, buyers, and directors.

This is a highly visible, strategic role where your ability to influence, collaborate, and deliver growth will make a direct impact.

Key Responsibilities

• Develop and grow national customer accounts by identifying opportunities and delivering tailored solutions
• Build and execute strategic account plans for all key customers
• Drive sales growth through strong relationship management and consistent service delivery
• Introduce new product developments (NPD) and expand product ranges within accounts
• Collaborate with internal teams (Sales, Marketing, Commercial, Finance, Operations) to deliver a seamless, joined-up customer experience
• Produce regular reports on pipeline, forecasts, revenue performance, risks, and opportunities
• Support tender processes, contract renewals, and customer presentations
• Negotiate and secure Annual Trading Agreements
• Champion and demonstrate our core values: Teamwork, Partnership & Family

What Success Looks Like (KPIs)

• Growth in revenue and product range across designated accounts
• Strong and active sales pipeline with high conversion rates

About You

• Strong understanding of routes to market, including merchants, retail, and contract sales
• Highly skilled communicator with the ability to influence stakeholders at all levels
• Commercially astute with strong planning, organisational, and problem-solving skills
• Self-motivated and able to work autonomously while managing a national territory
• High levels of energy, resilience, and drive to deliver results
• IT literate
• Full clean driving licence

Working Pattern & Travel

• National, customer-facing role (approx. 75% external / 25% internal)
• Regular travel required, including occasional overnight stays