Senior Product Manager- Water Quality

Badger Meter - Where Every Drop Counts and So Do You

At Badger Meter, we're more than a leading global water technology company - we're innovators with a mission: to preserve and protect the world's most precious resource. For over 120 years, our trusted solutions have enabled our customers to optimize the delivery and use of water, maximize revenue and reduce waste.

Every employee at Badger Meter is an important part of our success. Here, your work doesn't just move a business forward - it shapes a more sustainable future. We are committed to building a workplace where we celebrate differences, empower voices, and encourage fresh ideas that drive innovation.

When you join us, you'll find:

• Purpose-driven work that makes a real difference in communities around the globe.
• Career growth and development opportunities designed to help you achieve your potential.
• A supportive, inclusive culture where collaboration and creativity thrive.

Be part of something bigger. At Badger Meter, your contributions will ripple far beyond the workplace - creating lasting change for people and the planet.

What You Will Contribute:

We are seeking a strategic, analytically driven Senior Product Manager to lead the direction, growth, and performance of our Water Quality portfolio. This role blends market insight, technical fluency, financial acumen, and cross‑functional leadership. You will own the full product lifecycle — from strategy and new product development to tactical pricing and marketing execution, and product performance analysis — while partnering closely with engineering, sales, marketing communications, supply chain, and operations teams.

Your mission: drive the evolution of the Water Quality product lines, expand our presence in the water quality market, and own the execution to double the business within the next four years.

Main Responsibilities

• Drive the Overall Water Quality Portfolio Strategy
• Lead the strategic direction for the water quality business, integrating ATI and s::can offerings into a cohesive, market‑leading portfolio.
• Blend existing capabilities with emerging market needs to position the company for accelerated growth.
• Own the long‑term vision to double the water quality business within four years, ensuring alignment across product, market, and organizational priorities.
• Own and Manage the New Product Development (NPD) Pipeline
• Identify future product needs through market research, VOC (Voice of Customer), and competitive insights.
• Define product requirements and functional specifications for new solutions.
• Build business cases that justify investment, articulate value, and prioritize projects for development teams.
• Ensure new products are positioned to deliver measurable business impact once launched.
• Lead Product Strategy and Current Product Line Management
• Manage the lifecycle of existing products, ensuring they remain competitive and aligned with market expectations.
• Evaluate product performance, identify gaps, and define/execute actions needed to strengthen the portfolio.
• Guide enhancements, updates, and lifecycle decisions to maximize product success.
• Product Lifecycle Management (PLM)
• Analyze where products are winning and where they are underperforming, then define strategies to bolster performance.
• Set and refine market‑based pricing strategies that support margin goals and competitive positioning.
• Understand customer demand trends by partnering closely with the sales organization.
• Manage product improvements, change approvals, and product obsolescence in alignment with business plans via the Engineering Request process
• Lead Marketing Strategy for the Portfolio
• Partner with MarCom to develop and execute marketing strategies that drive awareness, interest, and adoption.
• Support incentive programs, promotional campaigns, and messaging that elevate the water quality portfolio.
• Ensure marketing efforts align with product strategy and business growth objectives.
• Represent the Company as a Subject Matter Expert
• Attend key industry trade shows, conferences, and events to stay connected to market trends and customer needs.
• After gaining experience in the role, serve as a panelist or speaker to represent the company as a subject matter expert (SME) in water quality.
• Serve as an Internal Resource and Trainer
• Provide product training and technical guidance to internal teams, including sales, support, and cross‑functional partners.
• Ensure teams are equipped with the knowledge and tools needed to effectively position and support the product line.

What It Takes To Succeed

This role requires a blend of strategic thinking, technical fluency, and strong interpersonal skills. Successful candidates typically demonstrate:

• Strong project management — able to drive complex initiatives and coordinate cross‑functional teams.
• Customer‑facing confidence — skilled at building relationships and understanding customer needs.
• Business acumen — understands margin flows, portfolio performance, and financial analysis.
• Analytical mindset — comfortable with data‑driven decision‑making and competitive evaluation.
• Influence and collaboration — able to align diverse stakeholders around shared objectives.
• Ability to execute – willingness to operate hands-on and directly contribute to deliverables, not just manage

Required Technical Qualifications

• 5+ years of Product management experience in a technical field supporting hardware products.
• Bachelor’s degree in Engineering or a related discipline; Master’s degree preferred.

Preferred Qualifications

• Experience in Water Quality, water technology, or adjacent technical markets.
• Background in business acquisition, integration, or scaling high‑growth technical businesses.

Core Competencies

• Work Standards: Holds self and others to high performance expectations.
• Initiative: Proactively takes action to achieve results beyond expectations.
• Communication: Communicates clearly, concisely, and with impact.
• Collaboration: Works effectively across teams to achieve shared goals.

#SP123

Competitive Total Rewards at Badger Meter:

• Competitive Pay
• Annual Bonus
• Eligible for Annual Pay Increases
• Comprehensive Health, Vision, and Dental Coverage
• 15 days Paid Time Off + 11 Paid Holidays
• Two Ways to Save for Retirement: Badger Meter contributes 25 cents for every dollar you contribute to the plan, up to 7% of your eligible compensation. In addition to the match, the company will also contribute 5% of your eligible compensation to your Defined Contribution account on an annual basis. Additional access to a certified financial planner to help ensure your money is working for you, at no cost!
• Employer Paid benefits including: Employee Assistance Program (EAP), Basic Group Life Insurance, Short Term Disability, and more
• Educational Assistance – Tuition Reimbursement up to $5,250
• Voluntary benefits including: Additional Life Insurance, Long Term Disability, Accident and Critical Illness coverage
• Health Savings Account (HSA) & Flexible Spending Account (FSA) options

An Equal Opportunity/Affirmative Action Employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. Applicants can learn more about their rights regarding equal opportunity in employment by viewing the federal "EEO is the Law" poster and the “EEO is the Law” poster supplement at http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm

Badger Meter complies with all aspects of the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local disability laws. This means that we will reasonably accommodate qualified employees with a disability if accommodation would allow them to perform the essential functions of their job, unless doing so would create an undue hardship.

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