Brand Manager

Brand Manager – Ready-to-Drink Alcohol Portfolio (CPG)

📍 Stamford, CT | Full-time, Onsite (5 days/week) | No Relocation Provided

We’re partnering with a $1B+ beverage company with a portfolio of iconic consumer brands to hire a Brand Manager to lead strategy on a fast-growing ready-to-drink (RTD) alcohol portfolio.

This role offers the opportunity to work on well-known, culturally relevant brands competing in one of the most dynamic and high-growth spaces within beverage.

🌟 Why This Role Stands Out

• Lead brand strategy in the rapidly expanding RTD alcohol category
• Work on iconic brands with strong awareness and retail distribution
• Broad ownership across innovation, campaigns, and commercialization
• Highly visible role with cross-functional exposure
• Open to diverse CPG backgrounds - including spirits

🍹 What You’ll Own

Brand Strategy & Growth

• Develop and execute annual brand plans and long-term growth strategies
• Identify opportunities to expand market share and strengthen brand positioning
• Partner cross-functionally to drive profitable growth

Innovation & Commercialization

• Lead new product launches from concept through in-market execution
• Manage innovation pipelines and support long-term portfolio growth

Marketing & Activation

• Drive integrated marketing programs across digital, social, PR, and retail
• Lead development of campaigns and consumer-facing communications

Sales Partnership & Execution

• Collaborate closely with Sales to ensure strong execution

Analytics & Insights

• Leverage syndicated data (IRI/Circana), consumer insights, and market trends
• Monitor competitive activity and category dynamics

Budget Management

• Manage brand budgets to maximize ROI and efficiency

✅ What We’re Looking For

• Brand marketing experience in CPG (food, beverage, or alcohol/spirts welcome)
• Strong analytical mindset with experience using syndicated data
• Ability to manage multiple projects in a fast-paced environment
• Strong communication and cross-functional collaboration skills

🎓 Bachelor’s degree required

🎯 Ideal Profile

You are:

• A true brand builder who enjoys both strategy and execution
• Comfortable working in a fast-paced, entrepreneurial environment
• Excited by the intersection of culture, beverage, and innovation
• A strong collaborator who can influence across teams