Marketing Manager

At Worldpackers, we believe that travel can transform people - and transformed people can transform the world. ✨

Since 2014, we’ve been building a global community of conscious travelers and welcoming hosts, enabling meaningful connections and thousands of collaborative experiences around the world.

Our purpose is rooted in connection. We exist to foster personal growth, cultural exchange, and a more socially and environmentally sustainable world through travel.

Respect, inclusion, collaboration, and continuous learning guide everything we do. Being part of Worldpackers — as a traveler, host, or team member — means being part of a diverse, global community where different perspectives are valued and discriminatory behavior has no place.

Being part of Worldpackers means working with purpose - helping more people experience transformative journeys through connection.

We are looking for a Marketing Manager to drive execution and performance across key growth levers. This role owns end-to-end marketing performance across four core areas: Brand & Positioning, Performance Marketing, Customer Lifecycle & CRM, and Data Governance.

You will manage a team (11–20 people) and be responsible for turning strategy into execution, leveraging AI-first and AI-driven approaches to scale output, improve decision-making, and maximize efficiency.

Scope of Work

• Brand & Positioning (AI-first)
• Define and execute AI-assisted organic social media strategy (content creation, calendar, engagement)
• Plan and execute brand campaigns (end-to-end) (AI-supported creative testing and messaging refinement)
• Manage PR initiatives and media relationships
• Own events strategy (online and offline)
• Ensure brand consistency across all touchpoints
• Partner with Growth/Product to align brand with business goals
• Performance Marketing (AI-driven)
• Manage and optimize paid media channels (Meta, Google, TikTok) using AI-driven bidding, targeting, and optimization tools
• Plan and execute OOH campaigns when relevant
• Allocate and manage budgets across channels AI-supported performance insights
• Run structured experimentation (creatives, audiences, funnels) with AI-generated variations
• Optimize CAC, ROAS, and conversion rates
• Collaborate with creative and data teams for performance improvements using AI
• Customer Lifecycle & CRM (AI-driven)
• Manage CRM platform (e.g., HubSpot) with AI-powered segmentation and personalization
• Design and optimize lifecycle journeys (onboarding, activation, retention)
• Execute email marketing and push notification strategies with AI-assisted copy and send-time optimization
• Improve key funnel metrics (activation, conversion, retention)
• Run lifecycle experiments and A/B tests at scale using AI
• Align with Product and Sales on user experience and monetization
• Data Governance (Marketing) (AI-enabled)
• Own tracking and analytics setup (GA4, Firebase, etc.)
• Ensure proper attribution across channels
• Maintain data quality and consistency across tools
• Oversee integrations between CRM, paid media, and analytics platforms
• Enable AI-ready data infrastructure (clean, structured, integrated) to support automation and decision-making
• Build and maintain dashboards for performance tracking
• Support experimentation with accurate and reliable data

Key Responsibilities (Cross-functional)

• Report on performance and continuously optimize results
• Drive execution across the full marketing funnel using AI to increase speed and leverage
• Manage and develop a team of 11–20 people with AI-native workflows
• Ensure alignment with Product, Sales, Ops, and Finance
• Prioritize initiatives based on impact and resources

Core Requisites

• Spotless fluency in English (non-negotiable) Must communicate clearly and naturally in a global environment across content, campaigns, and cross-functional work.
• Proven track record in paid acquisition (3+ years) Demonstrated success running paid ad campaigns with strong
• ROAS across multiple channels (Meta, Google, etc.).
• 5+ years of branding experience Hands-on experience building a brand through in-person and online events, content creation, and PR.
• Strong growth & performance mindset Focus on acquisition, funnels, and measurable outcomes.
• Hands-on execution (not just strategy) Ability to launch campaigns, test quickly, and iterate.
• Data-driven decision making Comfortable with analytics, experimentation, and optimization.

Compensation

• Competitive base + uncapped performance-based upside tied directly to revenue growth, unit economics, and strategic impact.
• Uncapped Variable Compensation High performers are not capped. Compensation scales with measurable business outcomes.
• Stock Option Plan Eligible to participate in the company’s Stock Option Plan, aligning long-term incentives with the company’s growth and success.
• Fully Remote (Global) Work from anywhere across the US or Europe, with flexible scheduling and high autonomy.
• Contractor Structure International-friendly engagement model with long-term stability and performance-based growth.
• + benefits