Social Media and Digital Strategy Manager
Indexed description
Social Media and Digital Strategy Manager
Zeno Power is seeking a Social Media & Digital Strategy Manager to own and evolve our digital presence at the intersection of space, energy, and deep technology. This is a high-autonomy individual contributor role for a seasoned operator who believes social media should be a strategic advantage, not a compliance exercise. We are looking for someone who knows how to be confident, fast, and opinionated in serious industries. Someone who understands how to participate in real conversations, take smart risks, and build credibility through clarity and conviction. You will act as the editor-in-chief of Zeno’s social presence, shaping how our company and leadership show up in moments that matter. This role is ideal for someone who has already operated independently, made judgment calls in public, and understands how to push boundaries without undermining trust.
What You’ll Own
Social Strategy, Voice & Editorial Direction
- Own the end-to-end social media strategy for Zeno’s corporate brand, with a primary focus on X and LinkedIn.
- Develop and protect a distinctive Zeno voice that is confident, technically grounded, and willing to take a point of view.
- Establish Zeno as a visible, credible participant in conversations across nuclear innovation, space power, maritime, energy, and defense.
- Make independent, real-time editorial decisions about when to engage, when to lead with opinion, and when restraint is the smarter move.
- Balance speed, clarity, and boldness with the realities of operating in a regulated, safety-critical environment.
- Create high-quality social content including short-form copy, graphics, and simple visual assets that translate complex technical ideas into compelling narratives.
- Partner with our in-house production team to strategically deploy video and photography for maximum impact.
- Shape content that goes beyond announcements to spark conversation, signal confidence, and build long-term brand credibility.
- Maintain a high bar for taste, clarity, and consistency across all posts.
- Own day-to-day posting and active engagement, particularly on X, with a strong sense of timing and tone.
- Monitor conversations across relevant ecosystems to identify moments where Zeno can add real value, not noise.
- Engage authentically with industry communities, including moments of skepticism or disagreement, without escalating risk or diluting credibility.
- Build trust by participating as a thoughtful voice, not a reactive brand account.
- Own social strategy and execution for Zeno executives on X and LinkedIn.
- Ghostwrite and manage executive content that reflects authentic voice, informed opinions, and strategic perspective.
- Mine speeches, interviews, podcasts, presentations, and internal discussions to surface strong executive points of view.
- Manage content review and approvals efficiently to enable timely, confident publishing.
- Proactively surface news, trends, and competitor activity where executive commentary would be additive or clarifying.
- Identify, vet, and build relationships with relevant influencers, subject matter experts, and key opinion leaders in aerospace, maritime, defense, energy, and deep tech.
- Develop collaboration strategies that extend reach while preserving credibility and editorial integrity.
- Partner closely with the Communications Manager to support launches, partnerships, events, and major announcements.
- Contribute to the company’s email newsletter, including content development and performance analysis.
- Support basic website content updates and collaborate on SEO initiatives to improve organic visibility.
- 5–8+ years of experience owning social media programs end-to-end for B2B technology companies, startups, or organizations operating in complex, high-stakes environments.
- Direct experience working in regulated, technical, or reputationally sensitive industries, such as energy, nuclear, defense, aerospace, fintech, or healthcare.
- Experience managing both a corporate brand account and multiple executive social profiles simultaneously, including strategy, ghostwriting, publishing cadence, and approvals.
- Deep fluency in X and LinkedIn, including platform culture, audience expectations, and algorithmic behavior.
- Demonstrated experience ghostwriting for executives or managing executive personal brands.
- Proven ability to translate dense technical or scientific concepts into clear, engaging narratives without oversimplifying.
- Strong editorial taste and point of view, with examples of confident, distinctive brand or executive presence in serious industries.
- Comfort operating with significant autonomy and making real-time editorial and engagement decisions.
In addition to competitive compensation, we also offer a generous benefits package, which includes:
- Stock options
- Flexible paid time off
- 401k plan with employer match
- 16 weeks of paid family leave
- 11 observed company holidays
- Employer HSA contributions
- Life insurance
- Transit benefits to put toward commuting expenses
- Medical, dental, and vision insurance
- Relocation assistance
- Professional development
- Employee recognition program
- Company-sponsored ClassPass benefit to support employee wellness
- On-site and off-site company events, lunch & learns, Zeno Empower, volunteer opportunities, monthly wellness challenges, company retreat, bracketology, holiday competitions, holiday parties, etc.
- Dog friendly office
Note
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.
Export Control
Applicants for employment at Zeno Power must be a U.S. person. The term “U.S. Person” means (i) a U.S citizen or U.S. national; or (ii) any natural person who is a U.S. Lawful Permanent Resident (i.e., holds a Green Card), as defined by 8 U.S.C. 1101(a)(20) or as a “protected individual” defined by 8 U.S.C. 1324b(a)(3) (i.e., admitted as a refugee or is granted asylum).
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